ANALYTICS
hyundai
exhibition stand reporting
and methodology
ANALYTICS
exhibition stand reporting
and methodology
ANALYTICS
rights holder event &
partnership measurement
Analytics sensors were installed across the entire event, covering the major activations, sponsor experiences, key spectator areas, the main stage, F&B and merchandise locations.
We help theme parks, cinemas, museums, theatres and other attractions understand how their visitors behave on site.
Access to information on footfall, journey patterns, repeat visits and high dwell areas allows venue owners and managers to:
Want to know more about what Meshh can do to support your leisure attraction? Get in touch
We provide a clear view of how much attention out-of-home media sites are getting – and what impact they can have as a result.
With anonymised data on foot traffic around specific sites, you can:
Want to know more about what Meshh can do to enhance your OOH experience? Get in touch
We enable transport hubs and operators to measure crowd and passenger movement throughout the day.
By better understanding how, when and where people traverse the concourses, it’s possible to:
Want to know more about what Meshh can do to maximise your travel experience? Get in touch
We provide data on public places and commercial properties to help managers and leaseholders better understand how people engage and interact with their spaces.
Our technology delivers information on footfall, engagement and dwell time, helping you:
Want to know more about what Meshh can do for your space? Get in touch
ANALYTICS
fan experience &
commercial excellence
15 sensors were deployed at each city centre based event, to measure fan engagement with F1 & partner activations, a main stage showing track activity across the race weekend, merchandise stands and F&B.
ANALYTICS
With a summer tour of leading UK shopping centres including Westfield and Trafford Centre, Dacia’s Activation team were keen to measure visitor engagement with the stand across each location.
A single Meshh sensor was placed on a central totem on their stand, enabling Dacia to measure brand exposure, engagement, dwell time, frequency of visit and total opportunities to see.
Being able to review the performance of each location helps Dacia to more accurately review future activations and placement within each venue.
And with a comprehensive breakdown to support their ROI analysis, Meshh also enables Dacia to objectively compare their experiential spend against other marketing channels.
Silverstone Grand Prix is the perfect opportunity to connect with motorsport fans and prospective car buyers alike.
Renault therefore activated for 4 days in the fan zone to capitalise – giving fans the opportunity to enjoy e-sports games, a reaction wall, two F1 heritage cars and two current models in their range.
Yet how to determine the success of the branded experience?
The Renault activation was tagged with 3 sensors to help them understand how effective they were at attracting footfall as well as which zone held the most appeal.
This also gave them the opportunity to measure the impact on footfall of broader environmental factors such as practice, qualifying, the F1 and F2 races and the hotly anticipated England v Sweden World Cup quarter final.
Unsurprisingly there was a drop off in footfall during the F1 race and England’s progression into the semi-finals of the World Cup, however the activation held strong appeal beyond that, with Saturday proving the most popular day.
With an average dwell time of just under 11 minutes across the 4 days, it’s clear that fans considered the stand a worthy place to spend their time.