ANALYTICS
sony
trade activation metrics
CHallenge
Measure delegate engagement across key zones on the Sony stand during the 4-day Mobile World Congress (MWC) event in Barcelona.
implementation
Meshh sensors were placed in all key product demonstration zones and the stand's cinema, to track behaviour across the Sony footprint.
INSIGHTS & ACTIONS
Meshh highlighted popular product zones and times, as well as the impact of stand activity on visitor engagement.
Armed with accurate event data, Sony were able to identify the percentage of stated overall attendance who engaged with their stand, as well as undertaking a day-on-day analysis of visitor numbers.
