ANALYTICS
f1 live
fan experience &
commercial excellence
CHallenge
In a bid to expose new audiences to the race day experience, F1 run F1 Live events in cities near the main Grands Prix.
Meshh were tasked with measuring the success of the events in Marseilles, Milan and Miami to track whether they'd hit their KPIs.
implementation
15 sensors were deployed at each city centre based event, to measure fan engagement with F1 & partner activations, a main stage showing track activity across the race weekend, merchandise stands and F&B.
INSIGHTS & ACTIONS
F1 gained insight into total visitors at each event, dwell time on site, visit frequency, peak times for merchandise, most popular zones within the event and number of people also seen at the main F1 event in each respective country.
Engagement data was also provided to partners including Heineken and Red Bull, to prove the value of activating at F1 events.
