ANALYTICS
usga trophy tour
experiential tour
event reporting metrics
CHallenge
The US Open Trophy was sent on a 20+ stop tour ahead of the 2019 tournament. Tour goals were to increase overall awareness and ticket sales for the USGA Golf Championship, to extend the USGA social presence and to create value for its key sponsors and partners.
implementation
Analytics were collected at each stop of the tour, allowing for measurement of the various types of tour stop locations.
INSIGHTS & ACTIONS
The US Open were able to determine which tour stop categories were most successful for maximising reach and depth of engagement. Street fairs and large scale events had a greater overall reach, whilst auto dealerships and corporate events delivered longer dwell times.
