Dacia

 ANALYTICS

DACIA

challenge

With a summer tour of leading UK shopping centres including Westfield and Trafford Centre, Dacia’s Activation team were keen to measure visitor engagement with the stand across each location.

implementation

A single Meshh sensor was placed on a central totem on their stand, enabling Dacia to measure brand exposure, engagement, dwell time, frequency of visit and total opportunities to see.

INSIGHTS & ACTIONS

Being able to review the performance of each location helps Dacia to more accurately review future activations and placement within each venue. 

And with a comprehensive breakdown to support their ROI analysis, Meshh also enables Dacia to objectively compare their experiential spend against other marketing channels.

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