With a summer tour of leading UK shopping centres including Westfield and Trafford Centre, Dacia’s Activation team were keen to measure visitor engagement with the stand across each location.
A single Meshh sensor was placed on a central totem on their stand, enabling Dacia to measure brand exposure, engagement, dwell time, frequency of visit and total opportunities to see.
INSIGHTS & ACTIONS
Being able to review the performance of each location helps Dacia to more accurately review future activations and placement within each venue.
And with a comprehensive breakdown to support their ROI analysis, Meshh also enables Dacia to objectively compare their experiential spend against other marketing channels.