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IFF 2020

September 8, 2020.   We were thrilled to take part in IFF this year as an Official Content Partner. Across the two days of the Wednesday and Thursday event, we had an opportunity to hear directly from music industry leaders about the impact that COVID-19 has had and the plan to bring events back online.

Analytics

7 key attributes for Reopening Technology

September 23, 2020.   Tools for capacity monitoring and understanding visitor behaviour, and the associated ROI, are now at the forefront of marketing and operations professionals around the globe. Whether it’s in retail environments, stadiums, exhibition venues or public spaces, the best minds in the industry are hard at work understanding new requirements for monitoring

Analytics

Reopening Analytics Tech

July 17, 2020.   As venues have cautiously started to reopen, so have longer term strategic planning conversations, RFIs and briefs for brand activities.  Leading into the weekend, here’s a brief snapshot of what we’re seeing and hearing.   With many conferences with physical attendance pushing to 2021, AI-Everything in Dubai is one we’re excited

Analytics

Meshh Releases New Capacity Monitoring Tech

September 17, 2020.   NASCAR Ran Successful Trials of the Feature in the Concourses at Daytona International Speedway Races and will Continue Throughout the Season   NEW YORK — Meshh, the leading global behavioral technology company that helps brands and properties like Michelin, Verizon, US Open, Live Nation and Diageo measure visitor engagement and interaction

Research

Capacity Monitoring

June 11, 2020.OVERVIEW Meshh’s newest release gives producers / operations directors / venue managers the tools they need to effortlessly monitor foot traffic metrics in key areas of an event or venue.HOW IT WORKSMeshh’s analytics sensors are placed at your venue in key zones to monitor your event or brand activation. We consult with your

Research

Contactless, no-touch Tech

June 15, 2020.   Contactless Technology & The Future Of Live Event Experiences As we begin to dust off the cobwebs and get back to some sense of normalcy, contactless technologies are at the top of everyone’s mind. There are new technologies being released each week, as well as a few older ones that are

Research

Contactless Surveys

May 21, 2020.   To say that we’re living in “uncertain” times is an understatement when it comes to the experiential marketing industry. COVID-19 has brought our industry to a grinding halt over the last few months. No more pop-ups, no more festivals, no more races…the “experience” has been taken out of “experiential.”   While

Analytics

social distancing tools

May 15, 2020   Event Safety Alliance Releases Reopening Guide The ESA has released updated best practices for getting events back up and running safely and efficiently. We’re all eagerly awaiting the day when we can get back to designing, producing and delivering experiences to consumers– this week there’s a bit of good news on