As the largest hip hop festival in the world, Rolling Loud was an ideal spot for Google to promote their Pixel range of devices to a young, tech-savvy audience.
Meshh were brought on board by Live Nation to help Google better understand how festival goers engaged with their activation.
Meshh used three sensors to capture behaviour at two branded assets placed around the event grounds – enabling Live Nation to understand how the time of day and activities, such as artist appearances and the event's performance schedule, impacted engagement and dwell time at the activations.
INSIGHTS & ACTIONS
Live Nation was able to provide performance analysis data on the partnership, helping Google's activation team to understand the conversion of passerby traffic as well as the impact of scheduling on the flow of traffic at the experiential assets.