At the Caravan, Camping and Motorhome Show at the NEC, Hyundai’s stand saw a seismic shift in design ambitions, introducing the all-new Hyundai Kona SUV. Hyundai wanted to understand the impact that design had in driving footfall to their stand to justify spend.
Meshh sensors were deployed to inform Hyundai of their conversion rates, visitor numbers, peak engagement hours and dwell time on the stand.
INSIGHTS & ACTIONS
52% of engaged visitors spent more than 15 minutes at the stand, whilst attracting a high dwell time overall of 25 minutes. Between 10:00 and 12:00 were the busiest hours across the event.