Author: David Rüder

We’re excited to announce that we successfully deployed our spatial analytics technology across all the key areas at the first Cape Town E-Prix and we’re ready to do the same for four more races in the ABB FIA Formula E World Championship!

This exciting development follows a 7-race proof of concept in March 2022 – which has been shortlisted for two awards – where we worked with the Formula E Events and Insights teams throughout several events to provide data used to improve the experience of partners, operations and fans.

Our first stop was South Africa, for the inaugural Cape Town E-Prix, on February 25, 2023. We installed our sensors locations around the circuit, including:,

• Grandstands, 
• The E-Village
• Merchandise units 
• Entrances

The collected data will now be analysed and interpreted to measure how fans engaged with the content and overall performance of assets, and this information will be used to identify commercial opportunities and areas for optimisation as well as provide key insights into ROI and key brand exposure metrics to formula E’s partners and sponsors.

We were thrilled to be joining the Formula E team for this important milestone and providing actionable insights that can be used to enhance the fan experience and refine future activity in Cape Town and other races.

What a month February has been! Following our announcement that Meshh was shortlisted for the Sports Technology Awards, today we’re excited to share that we’ve been also shortlisted for the FEVO Sport Industry Awards 2023, for our work with Formula E!

We have been shortlisted for the Data & Insights Award, in association with Sportradar, for our spatial analytics services, which allowed Formula E to understand fan movement and behaviour at race meetings and events. Our data gathering, processing and analysis gave Formula E a greater understanding of the fan experience, and Formula E used our analysis to improve the experience of partners, operations and fans.

Caroline McGuckian, Meshh CEO, said, “Formula E’s commitment to building high-quality experiences for its fans is supported and enabled by our technology, and it’s a privilege to be shortlisted for this prestigious award. Congratulations to everyone who was shortlisted, we look forward to seeing you at Evolution London, on April 27, 2023, for the FEVO Sport Industry Awards ceremony.”

We’re thrilled to announce that Meshh and our client, Formula E, have been shortlisted for The Sports Technology Awards in the category of ‘best technology for data and analytics’.

The nomination is for the support our spatial analytics technology has provided Formula E throughout the 2022 season. It has been used to help better understand how its fans engage with events by providing data and insights that have allowed Formula E to improve the fan experience and deliver better ROI for brands and sponsors.

Jess Pomfret, account director at Meshh, said, “Formula E has an undeniable passion for its craft and is dedicated to building high quality, unforgettable experiences for fans, which Meshh has been an active part of. To be able to celebrate the work we have done together and the progress it has made is truly a great feeling.”

The team at Meshh would also like to extend our congratulations to the other shortlisted brands. We look forward to seeing you at the Sports Technology Awards ceremony in New York, May 18, 2023- see you then!

This week, Twenty3 Sports and Entertainment will be deploying Meshh spatial analytics to measure engagement at the 2023 Australian Open Tennis as part of the Bondi Sands ‘Game, Set, Protect’ brand activation.

Throughout 16 – 29 January 2023, the Bondi Sands team will be on-site, ensuring spectators are protected from the summer sun with several ‘Game, Set, Protect’ Sunscreen Stations deployed across the precinct, providing samples of the Bondi Sands SPORT SPF50+ sunscreen range. Spectators are also invited to escape the summer heat at the Bondi Sands Misting Station. 

Meshh will be working with Twenty3 Sports and Entertainment to help measure the success of the activation, seamlessly measuring essential marketing data such as footfall, dwell time and engagement with the Misting Station and Bondi Sands Huts.

Andrew Stone, general manager operations, Meshh, explains, “There are a lot of factors to consider when evaluating brand activations – How many people passed by? Did those passersby stop and engage with the brand, and for how long? We measure in a passive, non-invasive way, preserving the anonymity of the individual. Allowing Bondi Sands to see  and understand behaviours not modified by the technology used, as happens when using in-app data collection. The data will allow Twenty3 Sports and Entertainment to measure the effectiveness of their campaign for Bondi Sands; repeating measurements such as this at future events allows the overlay of behavioural data, and that insight leads to improved performance, to the benefit of all parties.”

We are pleased to announce that, from January 1st, 2023, we will be increasing the deployment of our spatial analytics technology in Sky retail outlets in the UK.

Since a successful proof of concept in early 2021, we have built Sky its own bespoke reporting tool, revealing the total visitor numbers, repeat visitors, dwell times, and conversion rates for Sky’s mid-mall assets and stores equipped with our technology. 

The reports are being used to better understand the effectiveness of marketing campaigns in driving traffic to stores, and identify what factors may affect customer experiences and operational needs. The data contributes to staff planning and business targets, with ongoing optimisation to maximise the consumer sales journey. Correlating behaviour and sales data enables Sky retail to gain a much deeper understanding of the touchpoints required prior to purchase.

Jess Pomfret, account director at Meshh, said, “As Sky’s footfall measurement partner we have been able to combine the data in our reports from multiple campaigns to provide more impactful data for Sky. In addition to the primary objectives set, our data has been able to help better understand the relationship between Sky’s assets and their locations in relation to each other. We’ve, also been able to measure the impact on footfall in stores from experiential marketing, such as the recent Sky Truck tour.”

Jess concluded, “Sky’s decision to expand spatial analytics to more outlets means that we can provide more extensive information to its team and develop upon our previous findings, making for more accurate benchmarking and an improved understanding of the many factors that affect customer experiences.”

Sky has concluded the 2022 Sky Truck Tour with measurement partner Meshh, where the ​location-based intelligence and interaction specialist provided its analytics services from 1st August – 6th November 2022 to aid in evaluating the success of the campaign.

Jamie Baskerville, Retail Trading Lead, Sky, explains, “It is important for us to be able to see how our marketing campaigns influence consumer behaviour across the company, not just in direct relation to the campaign. The reports from Meshh will be used to measure the tour’s success and how these campaigns may drive awareness and foot traffic to our stores, particularly newer branches.”

During the four-month campaign, two Sky Tour Trucks, installed with a Meshh sensor, travelled across the UK and stopped at twenty locations where they promoted several offerings to the public, including Sky Glass and the recently launched, Sky Stream service. 

Jessica Pomfret, account director, Meshh, said, “The nature of our partnership with Sky allowed us to expand on the data we provided for this tour. Not only have we been able to provide key measurement metrics & ROI, but we have also been able to prove the effectiveness of their marketing strategy by running bespoke reports –  measuring the number of people exposed and engaged with the tour at any location and were subsequently seen in any of Sky’s shops.”