Meshh set to increase deployment at Sky Retail stores in 2023

We are pleased to announce that, from January 1st, 2023, we will be increasing the deployment of our spatial analytics technology in Sky retail outlets in the UK.

Since a successful proof of concept in early 2021, we have built Sky its own bespoke reporting tool, revealing the total visitor numbers, repeat visitors, dwell times, and conversion rates for Sky’s mid-mall assets and stores equipped with our technology. 

The reports are being used to better understand the effectiveness of marketing campaigns in driving traffic to stores, and identify what factors may affect customer experiences and operational needs. The data contributes to staff planning and business targets, with ongoing optimisation to maximise the consumer sales journey. Correlating behaviour and sales data enables Sky retail to gain a much deeper understanding of the touchpoints required prior to purchase.

Jess Pomfret, account director at Meshh, said, “As Sky’s footfall measurement partner we have been able to combine the data in our reports from multiple campaigns to provide more impactful data for Sky. In addition to the primary objectives set, our data has been able to help better understand the relationship between Sky’s assets and their locations in relation to each other. We’ve, also been able to measure the impact on footfall in stores from experiential marketing, such as the recent Sky Truck tour.”
Jess concluded, “Sky’s decision to expand spatial analytics to more outlets means that we can provide more extensive information to its team and develop upon our previous findings, making for more accurate benchmarking and an improved understanding of the many factors that affect customer experiences.”

The new UK data standard

When the UK government announced its plans to replace the General Data Protection Regulation (GDPR) with the UK Data Protection Bill, it raised many questions about how the event industry would be affected.

Our head of insights and analytics, Nick Child, shared his thoughts in the January 2023 edition of Hospitality & Events North Magazine on what changes can be expected, the shift in users’ understanding of their data and what the final Act may mean for the industry. 


Read the full column here – https://www.hospitalityandeventsnorth.com/magazine-issues/hen-january-2023

Meet Julia Roberts, UK Project Manager

Delighted to welcome Julia Roberts to the team as our new UK Project Manager 🙂
 
Here's a snapshot of what she's all about.
 
If you could visit anywhere in the world you’ve never been, where would you go?
 
On my last few holidays, I have tried to make sure that my destination is a country that I have never been to before. My brothers have a competition of who has travelled to the most countries. And while I am nowhere near, I can still try! The highest on the bucket list would have to be Canada and to see the Northern Lights.
 
What are you passionate about?
 
I love the theatre. I started going to drama classes from the age of four and have loved it ever since. Over the years I have performed in plays, musicals, street theatre and drama festivals. I really enjoy the whole rehearsal process and seeing everything come together from an idea to lights up. I've performed at the Jermyn Street Theatre in Piccadilly Circus, The National Gallery in Trafalgar Square and played Desdemona in Othello at the Theatre Royal (Brighton).
 
What's the coolest thing you're working on right now?
 
With it being the festive season, there are so many great activations happening up and down the country at the moment. Being a lover of chocolate myself, I've really enjoyed working on the Cadbury's Secret Santa Postal Service which is all over the country at the moment. 
 
What excites you most about working at Meshh?
 
I briefly worked in events during my uni days and it was always so fun and varied. Getting to see things from the other side and offering a product which can enable our clients to improve how they reach their audience and enhance the experience is really exciting.