Meshh’s newest release gives producers / operations directors / venue managers the tools they need to effortlessly monitor foot traffic metrics in key areas of an event or venue.
HOW IT WORKS
Meshh’s analytics sensors are placed at your venue in key zones to monitor your event or brand activation. We consult with your management team to determine an ideal capacity for given areas, to plug parameters directly into Meshh’s Admin Portal.
Meshh's analytics technology passively and anonymously monitors WiFi pings from mobile devices within key areas and sends alerts via email when devices in the space are close to the preset capacity.
Key personnel can also check in on sensors at any time via the Meshh Analytics Dashboard. Dwell time metrics ensure key operations personnel always have a clear picture of bottlenecks, pinch points and overall capacity.
- Understand time of arrival / departure to allow for adequate provision of staff and equipment and drive the optimal mix of ingress and egress.
- Monitor common areas to ensure social distancing capacity guidance is being followed
- Ensure key landmarks, zones or photo-ops don’t become overcrowded
- Understand impacts on capacity during arrival, departure and peak times to enable appropriate staffing support.
Reach out to our team today to learn more about leveraging our Capacity Monitoring technology at your live event or venue.
June 15, 2020
Contactless Technology & The Future Of Live Event Experiences
As we begin to dust off the cobwebs and get back to some sense of normalcy, contactless technologies are at the top of everyone's mind. There are new technologies being released each week, as well as a few older ones that are making a comeback given the current public health climate. Here’s a look at a few buzzworthy technologies that are sure to play a big role as we look to reopen the world for business.
Facial Recognition Technologies
As Facial Recognition tech has spent a lot of time in the headlines over the past 12 months, event organisers have started to investigate if the technology can be valuable at large gatherings. We’ve found the narrative to generally be that it’s too risky on a cost versus benefit basis. Top of the list for risk is navigating privacy issues associated with collecting and storing thousands of PII (personally identifiable information) images of consumers - not something most businesses want or need to take on.
An article published yesterday by the New York Times suggested that event law enforcement agencies should reconsider their use of the technology and reported that IBM is exiting from the facial recognition business due to potential biases.
Contactless payment technologies are a no-brainer when it comes to eliminating potential transmission points. Phone-based technologies like Apple Pay and Google Pay have seen a surprisingly slow adoption prior to the COVID-19 outbreak, but a recent Mastercard poll says more than 50% of Americans are taking advantage of tap and go technologies.
We’ve also seen retailers implementing scan-and-go tech that Amazon pioneered in their brick and mortar locations which eliminates long check out lines and cuts down on transmission risk for both consumers and staff.
Event producers and venues are also looking at new ways to implement frictionless payments. While RFID wristband-based solutions have long been a festival favorite, venues like Levi’s Stadium have turned to app-based solutions for food, beverages and merch.
Frictionless Hotel Check Ins
Hotels are also looking for ways to reduce contact points once the world starts travelling again. Mobile-based virtual check in processes allow guests to bypass the front desk and head straight to their rooms without having to stop in the lobby. Guests can unlock their rooms using their mobile devices as well thanks to NFC technology.
Thermal scanning technologies are perhaps one of the most talked about solutions over the past few months. Suppliers have seen a huge spike in interest from all over the world, but a recent Washington Post article cautions event producers that these products may not be all that effective when it comes to identifying people with potential infections.
Aside from cautioning the effectiveness of the tech, it will also create pinch points with higher dwell times as consumers wait for their scan, which doesn’t help alleviate the problem of congestion.
Location Based Capacity Monitoring
The PGA announced that they’ll be using RFID technology to track spectator movement around the upcoming Memorial Tournament in Columbus, Ohio. This technology will allow organizers to monitor crowd movement and capacity throughout the venue at any given time in an attempt to maintain social distancing.
Some countries are trialing contact tracing apps like the one recently rolled out in Australia, but privacy champions are calling for caution as tech giants like Apple and Google step in to partner with governments on contact tracing initiatives.
Meshh is also leveraging our technology to provide clients with a way to monitor event capacity thresholds throughout their activations and venues. Using our passive WIFI analytics product, we’re able to alert staff when foot traffic in a particular area is picking up and additional social distancing measures need to be implemented.
Surveys & Data Collection Platforms
Gathering real-time consumer feedback will be an important piece of the reopening puzzle over the coming months. Where traditional methods using brand ambassadors with tablets won’t be as viable, Meshh’s contactless survey and data collection solution can help marketers and event organizers gather customer feedback without a potential transmission risk. Instead of interacting with a shared kiosk or tablet, consumers can complete dynamic surveys on their own mobile devices.
The bottom line? None of these technologies are going to single-handedly solve our reopening issues, but each one has a role to play. It’s important for experiential teams, venue owners, event producers and commercial real estate to be open to a wide range of new technology over the coming months. While some will be temporary, some may become part of the “new normal.” Meshh’s solutions can help teams with a variety of reopening hurdles, as well as add value to existing operations, marketing and sponsorship initiatives.
Get in touch to find out more about how Meshh touch free technologies can help with consumer behavior analysis and sentiment research to improve event experiences.
May 15, 2020
Event Safety Alliance Releases Reopening Guide
The ESA has released updated best practices for getting events back up and running safely and efficiently.
We’re all eagerly awaiting the day when we can get back to designing, producing and delivering experiences to consumers– this week there’s a bit of good news on that front! The Event Safety Alliance has released their Reopening Guide to assist event industry professionals in bringing events back online safely and efficiently. It’s full of useful + timely information around messaging, operations, vendor management and more specifically related to building consumer confidence as we all seek to return to normalcy. It’s available for free and definitely worth a read if you’re looking to go live in Q3 or Q4 of this year.
Stay safe out there!
–Garth Hill, Account Director, North America
The Day the Live Concert Returns
Dave Grohl discusses the innate human desire to connect and his optimism for the future.
In an article penned for the Atlantic, the former Nirvana drummer and Foo Fighters frontman shares a refreshingly normal take on what it's like to be just another guy in a crowd, advice he got from Bruce Springsteen after a legendary 4 hour show in Seattle, and why he’s sure we’ll all be back out amongst 20,000 of our closest friends soon!
Times like these may seem everlong, but we’ll all surely learn to fly again! In the meantime, enjoy some classic Foo Fighters content live from acoustic isolation, near Meshh HQ at a packed out Wembley Stadium, and by 1000 people in Cesena, Italy, a reminder of better times in an area that has shown tremendous strength meeting the challenge facing them through these past few months.
-Rob Hoffman, Projects Manager, North America
Get Some Fresh Air (safely)
Using live data to optimise service delivery and improve safety
For most users, broadband speeds have been consistent despite the increased strain of lock down usage. This is because broadband providers make good use of live data to prioritise resources and deliver the best possible user experience.
Most notably, with March's Call of Duty update patch, there have been a few spikes, as Matthew Hughes of The Register notes in his examination of UK broadband behavior during the pandemic.
-Andrew Bacon, Global Technical Director
Keeping Calm and Carrying On Through Corona
Our fearless leader is not getting over excited as new industry standards begin to surface.
It's been emotional, highs, lows, fearful, sensationalized and we still have a long way to go. Absorbing other people's drama and over use of exclamation marks has proved quite draining. That's why I am focusing on pragmatism, common sense and as much fact consumption as I can muster this week.
There have been 2 standouts, the One Plan Events session on Stadium and Arena Planning with Willem Hagen & Paul Foster and the accompanying social distancing toolkit was informative and actionable. As a fan of common sense, The Unlimited Group piece on post Covid experiential by Andy Walton is a good thought provoking read that doesn't have any over dramatic flourishes or pronouncements.
I don't have a crystal ball, nor does anyone else that I know. Meshh ( and I ) will make evidence based choices and take each day as it comes, even though that’s not exciting and does not warrant an exclamation mark !!!!
-Caroline McGuckian, CEO
Digital FOMO is nothing like actually missing out.
Better digital access to become the norm but will we still want to be there?
With very little to do in the way of traditional socialising in the real world, my FOMO has translated to extreme consumption of content, here’s some highlights & reflection.
With attractions, venues, museums, zoos, exhibitions, sports teams and festival owners churning out free or discounted access, what does post lockdown look like? If we’re looking at the positive (as I tend to do), it’s been a great opportunity to acquire new digital audiences… IBM Think had 90,000+ virtual attendees, a huge increase from the 30,000 people that physically attended in 2019! The counter to that is, how do properties then convert those audiences to revenue or at the very least, continue the social good which has come to the fore?
This Forbes article talks about IBM Think and how tech CMOs are addressing these challenges, one of which has to be; will digital ever truly replace physical when it comes to B2B relationship building and experiences?
-Duncan McIntyre, Managing Director, North America
We're thrilled to introduce Garth Hill to our North American office in his role as Account Director. He brings a wealth of experience across digital and location data insights in the live event space. As a South Carolina native, we know he’ll bring some southern warmth, charm and hospitality to our partners and clients. We’ve found him to be a man of many talents and interests, and hope you’ll enjoy getting to know him a bit better in this short Q&A session with our newest family member!
What was the best concert you ever attended?
I feel really fortunate that working in the music industry has allowed me to witness some incredible shows and moments over the past few years. It’s tough to choose just one, but some of my favorites include seeing Tom Petty and the Heartbreakers in San Diego and London on their final tour in 2017, Bon Iver’s late night set at Bonnaroo in 2018 and Ella Mai (one of the most kick-ass bands I've seen live) at Outside Lands last year. My bonus picks would be The Chariot’s farewell show in Douglasville, Georgia back in 2013 and Chris Carrabba of Dashboard Confessional doing a solo midnight set at The Basement in Nashville right before I moved to NYC.
Where’s your favorite place in the world?
Every year for my birthday a few buddies and I head out to San Francisco and take motorcycles over the Golden Gate Bridge into Marin Country and ride around for a few days. I’ve never been anywhere quite like Northern California. It holds a really special place in my heart and I’m thankful each and every time I get to go back.
What excites you most about working at Meshh?
Meshh is on the cutting edge of bringing concrete, actionable insights to brands, agencies and event producers. Our technology helps stakeholders better understand how attendees move through and interact with their environment so that, as an industry, we can continually refine the experiences we create for people. I’m stoked to help continue to drive home Meshh’s value proposition throughout different facets of the experiential industry and to ensure that our clients have the best experience possible.
We're looking forward to Garth's perspectives as we continue to grow,
Where’s your favorite place in the world?
There’s no denying the popularity of experiential marketing, with brands increasingly allocating budget to activating at live sports events, festivals, shopping malls and various other public spaces. Immersing themselves in these environments enables brands to build human connections with consumers, in ways simply not possible through other marketing channels.
Yet many brands and agencies are still relying on archaic methods such as manual clickers to prove the success of their live experiences.
Fortunately, spatial analytics technology can now deliver a richer insight into visitor engagement.
Here’s four reasons you should consider measuring visitor behaviour at your live events and experiences.
Demonstrate value and ROI
Impressions or eyeballs are not a true definition of experiential success. Using time and proximity, spatial analytics technology can add depth to any experience’s measurement strategy.
With instant access to accurate, reliable, granular data for decision-making, brands and agencies alike can justify spend and act on validated insight:
- what percentage of passers-by stopped and engaged with the activation?
- how long did they spend with the brand?
- how many times did they return?
- when were the peak hours?
- which zone held the greatest appeal?
- how many people seen at the activation showed up at the retail store?
- how long did it take them to visit?
Enable comparisons over time
Engagement metrics help brands understand how much of an impact their presence is having on their ability to attract and convert potential customers.
Comparing performance across different sites, experiences and locations can help with event scheduling and budget allocation, whilst providing benchmarks for different environments.
OptimiSation of experiences
Spatial analytics delivers deep insight into how visitors are behaving, enabling the optimisation of live experiences. Through data and insight, experiential marketers can now adjust their space, staffing and schedule to encourage better results.
Discreet, easy to deploy footfall sensors can be used to remove human bias and inconsistencies around performance reporting. Measuring live experiences and spaces in this way provides a simple, coherent indication of effectiveness, conversion rates and engagement patterns.
For any questions or information about Meshh's spatial analytics technology and how it could benefit your business, please get in touch.