Capacity Monitoring

OVERVIEW

Meshh’s newest release gives producers / operations directors / venue managers the tools they need to effortlessly monitor foot traffic metrics in key areas of an event or venue.

HOW IT WORKS

Meshh’s analytics sensors are placed at your venue in key zones to monitor your event or brand activation. We consult with your management team to determine an ideal capacity for given areas, to plug parameters directly into Meshh’s Admin Portal.

Meshh's analytics technology passively and anonymously monitors WiFi pings from mobile devices within key areas and sends alerts via email when devices in the space are close to the preset capacity.

 Key personnel can also check in on sensors at any time via the Meshh Analytics Dashboard. Dwell time metrics ensure key operations personnel always have a clear picture of bottlenecks, pinch points and overall capacity.

USE CASES

  • Understand time of arrival / departure to allow for adequate provision of staff and equipment and drive the optimal mix of ingress and egress.
  • Monitor common areas to ensure social distancing capacity guidance is being followed
  • Ensure key landmarks, zones or photo-ops don’t become overcrowded
  • Understand impacts on capacity during arrival, departure and peak times to enable appropriate staffing support.

 

Reach out to our team today to learn more about leveraging our Capacity Monitoring technology at your live event or venue.

Contactless, no-touch Technologies

June 15, 2020

 

Contactless Technology & The Future Of Live Event Experiences

As we begin to dust off the cobwebs and get back to some sense of normalcy, contactless technologies are at the top of everyone's mind. There are new technologies being released each week, as well as a few older ones that are making a comeback given the current public health climate. Here’s a look at a few buzzworthy technologies that are sure to play a big role as we look to reopen the world for business.

 

Facial Recognition Technologies

As Facial Recognition tech has spent a lot of time in the headlines over the past 12 months, event organisers have started to investigate if the technology can be valuable at large gatherings. We’ve found the narrative to generally be that it’s too risky on a cost versus benefit basis. Top of the list for risk is navigating privacy issues associated with collecting and storing thousands of PII (personally identifiable information) images of consumers - not something most businesses want or need to take on.


An article published yesterday by the New York Times suggested that event law enforcement agencies should reconsider their use of the technology and reported that IBM is exiting from the facial recognition business due to potential biases.

 

Contactless Payments 

Contactless payment technologies are a no-brainer when it comes to eliminating potential transmission points. Phone-based technologies like Apple Pay and Google Pay have seen a surprisingly slow adoption prior to the COVID-19 outbreak, but a recent Mastercard poll says more than 50% of Americans are taking advantage of tap and go technologies. 

 

We’ve also seen retailers implementing scan-and-go tech that Amazon pioneered in their brick and mortar locations which eliminates long check out lines and cuts down on transmission risk for both consumers and staff. 

 

Event producers and venues are also looking at new ways to implement frictionless payments. While RFID wristband-based solutions have long been a festival favorite, venues like Levi’s Stadium have turned to app-based solutions for food, beverages and merch.

 

Frictionless Hotel Check Ins

Hotels are also looking for ways to reduce contact points once the world starts travelling again. Mobile-based virtual check in processes allow guests to bypass the front desk and head straight to their rooms without having to stop in the lobby. Guests can unlock their rooms using their mobile devices as well thanks to NFC technology

 

Thermal Scanning

Thermal scanning technologies are perhaps one of the most talked about solutions over the past few months. Suppliers have seen a huge spike in interest from all over the world, but a recent Washington Post article cautions event producers that these products may not be all that effective when it comes to identifying people with potential infections.  

 

Aside from cautioning the effectiveness of the tech, it will also create pinch points with higher dwell times as consumers wait for their scan, which doesn’t help alleviate the problem of congestion.

 

Location Based Capacity Monitoring

The PGA announced that they’ll be using RFID technology to track spectator movement around the upcoming Memorial Tournament in Columbus, Ohio. This technology will allow organizers to monitor crowd movement and capacity throughout the venue at any given time in an attempt to maintain social distancing. 

 

Some countries are trialing contact tracing apps like the one recently rolled out in Australia, but privacy champions are calling for caution as tech giants like Apple and Google step in to partner with governments on contact tracing initiatives.

 

Meshh is also leveraging our technology to provide clients with a way to monitor event capacity thresholds throughout their activations and venues. Using our passive WIFI analytics product, we’re able to alert staff when foot traffic in a particular area is picking up and additional social distancing measures need to be implemented.

 

Surveys & Data Collection Platforms

Gathering real-time consumer feedback will be an important piece of the reopening puzzle over the coming months. Where traditional methods using brand ambassadors with tablets won’t be as viable, Meshh’s contactless survey and data collection solution can help marketers and event organizers gather customer feedback without a potential transmission risk. Instead of interacting with a shared kiosk or tablet, consumers can complete dynamic surveys on their own mobile devices. 

 

The bottom line? None of these technologies are going to single-handedly solve our reopening issues, but each one has a role to play. It’s important for experiential teams, venue owners, event producers and commercial real estate to be open to a wide range of new technology over the coming months. While some will be temporary, some may become part of the “new normal.” Meshh’s solutions can help teams with a variety of reopening hurdles, as well as add value to existing operations, marketing and sponsorship initiatives.

Get in touch to find out more about how Meshh touch free technologies can help with consumer behavior analysis and sentiment research to improve event experiences. 

 

photocredit: unsplash.com/@benshares

meshh musings

May 15, 2020

 

Event Safety Alliance Releases Reopening Guide

The ESA has released updated best practices for getting events back up and running safely and efficiently.

We’re all eagerly awaiting the day when we can get back to designing, producing and delivering experiences to consumers– this week there’s a bit of good news on that front! The Event Safety Alliance has released their Reopening Guide to assist event industry professionals in bringing events back online safely and efficiently. It’s full of useful + timely information around messaging, operations, vendor management and more specifically related to building consumer confidence as we all seek to return to normalcy. It’s available for free and definitely worth a read if you’re looking to go live in Q3 or Q4 of this year. 

Stay safe out there!

–Garth Hill, Account Director, North America

 

The Day the Live Concert Returns

Dave Grohl discusses the innate human desire to connect and his optimism for the future.

In an article penned for the Atlantic, the former Nirvana drummer and Foo Fighters frontman shares a refreshingly normal take on what it's like to be just another guy in a crowd, advice he got from Bruce Springsteen after a legendary 4 hour show in Seattle, and why he’s sure we’ll all be back out amongst 20,000 of our closest friends soon!

Times like these may seem everlong, but we’ll all surely learn to fly again! In the meantime, enjoy some classic Foo Fighters content live from acoustic isolation, near Meshh HQ at a packed out Wembley Stadium, and by 1000 people in Cesena, Italy, a reminder of better times in an area that has shown tremendous strength meeting the challenge facing them through these past few months.

-Rob Hoffman, Projects Manager, North America

 

Get Some Fresh Air (safely)

Using live data to optimise service delivery and improve safety

For most users, broadband speeds have been consistent despite the increased strain of lock down usage. This is because broadband providers make good use of live data to prioritise resources and deliver the best possible user experience.

Most notably, with March's Call of Duty update patch, there have been a few spikes, as Matthew Hughes of The Register notes in his examination of UK broadband behavior during the pandemic. 

-Andrew Bacon, Global Technical Director

 

Keeping Calm and Carrying On Through Corona

Our fearless leader is not getting over excited as new industry standards begin to surface.  

It's been emotional, highs, lows, fearful, sensationalized and we still have a long way to go. Absorbing other people's drama and over use of exclamation marks has proved quite draining. That's why I am focusing on pragmatism, common sense and as much fact consumption as I can muster this week. 

There have been 2 standouts, the One Plan Events session on Stadium and Arena Planning with Willem Hagen & Paul Foster and the accompanying social distancing toolkit was informative and actionable. As a fan of common sense, The Unlimited Group piece on post Covid experiential by Andy Walton is a good thought provoking read that doesn't have any over dramatic flourishes or pronouncements. 

I don't have a crystal ball, nor does anyone else that I know. Meshh ( and I ) will make evidence based choices and take each day as it comes, even though that’s not exciting and does not warrant an exclamation mark !!!!

-Caroline McGuckian, CEO

 

Digital FOMO is nothing like actually missing out.

Better digital access to become the norm but will we still want to be there?  

With very little to do in the way of traditional socialising in the real world, my FOMO has translated to extreme consumption of content, here’s some highlights & reflection.

With attractions, venues, museums, zoos, exhibitions, sports teams and festival owners churning out free or discounted access, what does post lockdown look like?  If we’re looking at the positive (as I tend to do), it’s been a great opportunity to acquire new digital audiences… IBM Think had 90,000+ virtual attendees, a huge increase from the 30,000 people that physically attended in 2019!  The counter to that is, how do properties then convert those audiences to revenue or at the very least, continue the social good which has come to the fore? 

This Forbes article talks about IBM Think and how tech CMOs are addressing these challenges, one of which has to be; will digital ever truly replace physical when it comes to B2B relationship building and experiences?

-Duncan McIntyre, Managing Director, North America

 

 

Meet Garth Hill, Account Director

We're thrilled to introduce Garth Hill to our North American office in his role as Account Director. He brings a wealth of experience across digital and location data insights in the live event space. As a South Carolina native, we know he’ll bring some southern warmth, charm and hospitality to our partners and clients. We’ve found him to be a man of many talents and interests, and hope you’ll enjoy getting to know him a bit better in this short Q&A session with our newest family member!

Garth Hill

What was the best concert you ever attended?

I feel really fortunate that working in the music industry has allowed me to witness some incredible shows and moments over the past few years. It’s tough to choose just one, but some of my favorites include seeing Tom Petty and the Heartbreakers in San Diego and London on their final tour in 2017, Bon Iver’s late night set at Bonnaroo in 2018 and Ella Mai (one of the most kick-ass bands I've seen live) at Outside Lands last year.  My bonus picks would be The Chariot’s farewell show in Douglasville, Georgia back in 2013 and Chris Carrabba of Dashboard Confessional doing a solo midnight set at The Basement in Nashville right before I moved to NYC.

 

Where’s your favorite place in the world?

Every year for my birthday a few buddies and I head out to San Francisco and take motorcycles over the Golden Gate Bridge into Marin Country and ride around for a few days. I’ve never been anywhere quite like Northern California. It holds a really special place in my heart and I’m thankful each and every time I get to go back.

Garth in Northern California

 What excites you most about working at Meshh?

Meshh is on the cutting edge of bringing concrete, actionable insights to brands, agencies and event producers. Our technology helps stakeholders better understand how attendees move through and interact with their environment so that, as an industry, we can continually refine the experiences we create for people. I’m stoked to help continue to drive home Meshh’s value proposition throughout different facets of the experiential industry and to ensure that our clients have the best experience possible.

 

We're looking forward to Garth's perspectives as we continue to grow, 

Team Meshh

 

 

 

 

Meet Andy Bacon, Technical Director

We're proud to announce the hire of our new Technical Director, Andy Bacon, who comes to us with over 10 years experience in a similar capacity from the property sector.  With an honours degree from the University of Plymouth, Andy will be based in our London HQ and will play an integral role in moving Meshh’s vision forward as a data insights industry leader. 
 
We could not be more thrilled to bring him on board!
 
We asked Andy a few questions to learn a little more about him, how he’s spending his quarantine and what he’s most looking forward to in his time with us...
 
What are you reading right now?
 
Tim Marshall’s Prisoners of Geography, a deep dive into how people's lives and governance are impacted by the geography of the countries we live in.
 
If you could pick up a new skill in an instant what would it be?
It'd be the trumpet, so I could give it back to my neighbors. After a day's work and the evening routine, there's only so many poor renditions of "When the Saints Go Marching" anyone should have to listen to.
 
Working with Meshh is exciting because...?
I've always been fascinated by the relationship between digital and physical spaces, how people interact with both and the use of technology to develop insights and opportunities to enhance their experience. In an interconnected world with ever increasing amounts of geolocation data, Meshh is the right partner.
 
For anyone who actually likes When the Saint's Go Marching In, here's a version from Bruce Springsteen at New Orlean's Jazz and Heritage Festival!
 
Stay Safe,
Meshh

 

 

Meet the team: Rob Hoffman, Experiential Projects Manager North America

 
We're lucky to have Rob Hoffman onboard as our new Experiential Projects Manager, based over in NYC. 
 
Welcome to the team Rob!
 
What's the coolest thing you're working on right now?
 
The work we're doing for Tischman Speyer at Rockefeller Center has been an amazing project to jump into straight away. Being able to spend so much time at such an iconic NYC landmark with all its history and grandeur has been an absolute privilege. Its helped underscore for me the potential of our technology and the opportunity we can offer our clients to help people find all the magic there is to see at their events!  
 
What excites you most about working at Meshh?
 
I've always loved working in live events, watching how people experience new things and create memories that they can take with them forever. Working with Meshh, I'm excited to take that a step further by gaining insight into how these experiences really resonate with people, and sharing that with our clients to give them new perspective they can use to improve their business! 
 
What’s the last book you read?
 
I'm in the middle of a classic text called "Extraordinary Popular Delusions and the Madness of Crowds" by Charles Mackay, which details everything from the history of alchemy and the pursuit of the Philosopher's Stone, to Tulipmania, the origins of paper money, the Crusades, the rise and fall of great cities, and a host of topics that shed light on the fallacies humanity has wanted to believe throughout time, as well as their consequences. One passage that resonates particularly strongly with me reads: "Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one." Its a page by page reminder that truth is nearly always stranger than fiction! 

Where’s your favorite place in the world?

Sitges in Catalonia! It's a town where the sun always seems to shine and nearly everything is 4 blocks away from a picture perfect beach. That beach is where I made the very first memory I have in my life, looking north towards the church which defines that stretch of coastline. It always has an incredibly vibrant energy, but is relaxing just the same. My Grandmother, Uncle, and their cat Orso still live there and I take every opportunity possible to go visit!
 
 
 

Meet the team: Julia Roberts, UK Project Manager

Delighted to welcome Julia Roberts to the team as our new UK Project Manager :)
 
Here's a snapshot of what she's all about.
 
If you could visit anywhere in the world you’ve never been, where would you go?
 
On my last few holidays, I have tried to make sure that my destination is a country that I have never been to before. My brothers have a competition of who has travelled to the most countries. And while I am nowhere near, I can still try! The highest on the bucket list would have to be Canada and to see the Northern Lights.
 
What are you passionate about?
 
I love the theatre. I started going to drama classes from the age of four and have loved it ever since. Over the years I have performed in plays, musicals, street theatre and drama festivals. I really enjoy the whole rehearsal process and seeing everything come together from an idea to lights up. I've performed at the Jermyn Street Theatre in Piccadilly Circus, The National Gallery in Trafalgar Square and played Desdemona in Othello at the Theatre Royal (Brighton).
 
What's the coolest thing you're working on right now?
 
With it being the festive season, there are so many great activations happening up and down the country at the moment. Being a lover of chocolate myself, I've really enjoyed working on the Cadbury's Secret Santa Postal Service which is all over the country at the moment. 
 
What excites you most about working at Meshh?
 
I briefly worked in events during my uni days and it was always so fun and varied. Getting to see things from the other side and offering a product which can enable our clients to improve how they reach their audience and enhance the experience is really exciting.
 
 

4 Reasons to Measure Visitor Behaviour at Live Experiences

There’s no denying the popularity of experiential marketing, with brands increasingly allocating budget to activating at live sports events, festivals, shopping malls and various other public spaces. Immersing themselves in these environments enables brands to build human connections with consumers, in ways simply not possible through other marketing channels.

Yet many brands and agencies are still relying on archaic methods such as manual clickers to prove the success of their live experiences.

Fortunately, spatial analytics technology can now deliver a richer insight into visitor engagement.

Here’s four reasons you should consider measuring visitor behaviour at your live events and experiences.

Demonstrate value and ROI

Impressions or eyeballs are not a true definition of experiential success. Using time and proximity, spatial analytics technology can add depth to any experience’s measurement strategy.

With instant access to accurate, reliable, granular data for decision-making, brands and agencies alike can justify spend and act on validated insight:

  • what percentage of passers-by stopped and engaged with the activation?
  • how long did they spend with the brand?
  • how many times did they return?
  • when were the peak hours?
  • which zone held the greatest appeal?
  • how many people seen at the activation showed up at the retail store?
  • how long did it take them to visit?

Enable comparisons over time

Engagement metrics help brands understand how much of an impact their presence is having on their ability to attract and convert potential customers.

Comparing performance across different sites, experiences and locations can help with event scheduling and budget allocation, whilst providing benchmarks for different environments.

OptimiSation of experiences

Spatial analytics delivers deep insight into how visitors are behaving, enabling the optimisation of live experiences. Through data and insight, experiential marketers can now adjust their space, staffing and schedule to encourage better results.

Remove subjectivity

Discreet, easy to deploy footfall sensors can be used to remove human bias and inconsistencies around performance reporting. Measuring live experiences and spaces in this way provides a simple, coherent indication of effectiveness, conversion rates and engagement patterns.

For any questions or information about Meshh's spatial analytics technology and how it could benefit your business, please get in touch.