Data : the new norm

Data : the new norm

Event Tech Live is the premier UK event solely dedicated to using technology at live events. It returned on the 15th & 16th of November 2022, this time moving to ExCeL, London and, going into its 10th year; it showcased the very best in Event Tech

Alongside the in-person event, streaming content was made available to virtual attendees from the 14th of November. All of this activity kicked off with a panel session that looked at data, the recent news covering misuse of tracking information on apps, and how certain event organisers were trying to ensure that the public attending their events had the confidence to share their data.

Panellists included Greg Morris, Research Director at Nielsen Sports UK. Greg joined the company early in 2022 and worked across a wide range of clients, including a number of projects around Events and Customer Experience Research. Prior to that Greg was Senior Brand Research Manager at Formula 1, and he has also worked at a number of Media owners, including Sky and Fox, during his 17 years in the research industry.

Jake Pryszlak, Insight Manager at SailGP, is a 3-time award-winning market researcher and Insight Manager at SailGP. Jake has worked with some of the most well-known organisations in the world, including Google, AirBnB, Formula One and JP Morgan. Day to day, Jake helps SailGP understand its audience whilst helping cross-departmental decision-making using Insights.

And, of course, the panel included our CEO, Caroline McGuckian.

Here’s the full session that opened Event Tech Live 2022 :