Meet Nick Child. Scratch golfer, poker ace, data and analytics nerd

March 22, 2022

 

A week and a half into his new position as Head of Insights and Analytics, Meshh’s latest senior hire seems a little bewildered by the questions being asked of him by someone 8,000 kilometres and six time zones away. “It just sounds like you’re looking for hobbies and things that keep me busy,” says Nick Child. He’s right.

 

That’s because spatial analysis isn’t exactly the kind of industry most kids grow up dreaming to work in. And, not surprisingly, Child came to it in a round-about way.

 

Raised in Johannesburg, Child admits he wasn’t a great student—or, more accurately, a diligent one. “Definitely a sports guy every day after school, to the detriment of homework and academics,” he says. Eventually he picked up a golf club and found his first passion. “I wanted to be a pro.”

 

That led Child to the University of Cape Town, where he studied Business Commerce and played for the golf team. He saw some of the world in his spikes, including a few of the great historical links in Scotland—The Old Course at St. Andrews, Royal Troon and Carnoustie. Now a husband and father to a 17-month-old, Child no longer plays as often as he’d like, but still manages to make his interviewer’s jaw drop with envy when asked what his handicap is today. “It’s zero.”

 

It was while he was in Cape Town that Child found a second passion. “I used to play a lot of online poker—another thing holding me back from doing better academically,” he says, laughing. “I took it quite seriously and wanted to make that my job until it was outlawed [in the U.S.]. That kind of killed off the easy money and I was forced to get a real job.”

 

Asked how having a poker background has helped him professionally, Child pauses before answering: “Poker is a brilliant game. It's unlike other gambling games, you're not playing against the house, you're playing against other people, and all sorts of things come into play—statistics, psychology, game theory, all those types of things.

 

“People often say the boardroom is nothing but a poker table; the same concepts are going on. So yeah, I definitely think it's helped me career wise, and kind of shaped some of the decisions I've made.”

 

After receiving his degree and specializing in marketing, Child did get a real job. He started with Nielsen, analyzing point-of-sale data before founding his own consulting business a few years later. “When I went to work for Nielsen, I was presenting a lot of data and doing marketing presentations. Having an ability to work with data really kind of set me apart and elevated my career. And that led me to start working for myself.”

 

After four years of hustling for himself, Child moved to London to work in competitive analysis for one of Europe’s largest cinema chains. He was there for nearly five years, made a quick pitstop with a sports gaming company and then moved on to Meshh. That last move brings us back to spatial analysis, and what gets a scratch golfer and former wannabe pro poker player up in the morning. “I think masses of data, the ability to understand what's happening—the secrets that are hiding in broad daylight,” Child says of his latest passion.

 

As for Meshh, he loves the start-up feel as well as the client base. “I don't really want to be a tiny cog in a massive organization,” he says. “And the types of events—sports, music festivals, those types of things—excite me. From the first interview, I just felt like this was where I wanted to be.”

 

If you’re looking to take your event ROI to the next level, get in touch with Meshh for a consultation. Eventually, Child could be the one telling you how best to optimize your physical spaces and activations. But if he’s doing it over 18 holes or around a card table, just know that you’re in for some good news and, quite likely, some bad.

From Pop Ups To Flagships, Meshh Solves Retail Pain Points

Retailers love data. Like, really love it. And they’re good at collecting it. The best of them have in-house data teams and analysts and proprietary business intelligence tools. They track everything from queue times to price-change effects to how weather impacts sales—all to predict what customers will need or want at a particular location, hopefully before customers know it themselves.

“I learned a long time ago not to try to teach a retailer how to use data for retail,” says Meshh CEO Caroline McGuckian. “Just give them what they need. We do one thing well and provide it in a format that is eminently usable.”

What Meshh does better than anyone in spatial analytics is measure at scale how consumers interact with physical spaces. That’s thanks to an agile system that slots in neatly as one part of a tech stack coupled with years of learnings across verticals.

From football games to food trucks, storefronts to shopping malls, Meshh has its clients covered. Let’s look at four examples.

Meshh Solves Retail Pain Points

 Planning Physical Spaces

It’s an industry given that the nature of retail is changing. Brands are questioning their footprints and, literally, the physical shape of their assets. But how are they to know what works and what doesn’t?

Understanding customer footfall patterns, movements through stores and dwell time surely helps. And with Meshh, those are easy. Give them a few locations and a month and they’ll report back with data on which layouts are most effective based on client goals.

“It’s not a big infrastructure play, it’s not overly complicated,” says McGuckian. “We can literally put some sensors into a couple of different types of stores and tell you that, in one, customers move through it this way and in another they move that way.”

Pop-Up Retail

By its very nature, pop-up is transient. It doesn’t have infrastructure—it’s quick and temporary. Shop Lite. For retailers using any physical space that isn’t their own tricked-up brick-and-mortar asset, getting the type of information they rely on is hard.

But transient is Meshh’s forte. “Because we are a very standalone proposition, we don’t need to integrate with pre-existing Wi-Fi, pre-existing cameras, pre-existing anything,” says McGuckian. “We can and do deliver on pop-up retail experiences across the globe.”

Whether testing a market, comparing locations or tracking conversion rates, selling from a storefront, a booth or out of the back of a van, “pop-up retail is the new black,” says McGuckian, “so we measure it, too.”

Concessions

There’s a significant difference between pop-up retail and concessions: the latter comes with a captured, quantifiable clientele. But just because people are there, and you knew they’d be there, doesn’t mean you’re guaranteed sales.

If 1,000 people walk by your concession and only 200 stop, how can you increase that number? “Should you have three locations in different areas or one larger shop,” asks McGuckian. “How many different touch points do you have with that consumer? Should you be doing something visual at the front door? Do you need new messaging?” 

With Meshh’s expertise as a starting point and its systems measuring any or all of those and more, clients create a comprehensive strategy to maximize event ROI.

Shopping Centers

Not all retail is about individual stores. Mall operators work with multiple brands on customer engagement, location, promotions and more. Some areas of the mall are going to have less traffic than others, but with Meshh in the mix, that can be addressed.

“We have used signage to drive footfall,” says McGuckian. “We look at parts of the mall that are quieter and feed that back into the digital OOH system to trigger messaging to change behaviors.”

Knowing where customers are means you can direct them elsewhere, like to a store having a sale or a food court at low capacity.


If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

Driving Success: Turbocharging ROI at Auto Shows

Auto shows are hugely important to anyone looking to build brand affinity and generate leads. Even with the scaled-down events being put on during COVID and likely to continue, you’re looking at thousands of past, present and/or potential customers. There’s a lot of data to be had, but collecting, reporting and acting on it is a daunting task. And with budgets being squeezed and ROI constantly scrutinized, efficiency is more important than ever.

Working with disparate partners who employ disparate systems means disparate data. That’s not efficient. “You’re not able to compare apples to apples across shows and other events,” says Ian Richardson, Limelight’s VP Strategic Partnerships. “And it makes understanding event executions holistically, in any kind of meaningful time frame, nearly impossible… Marketers can’t see how individual assets or entire campaigns are performing until an event post-mortem is completed.”

When it comes to creating and measuring digital activations at events, the four big pain points are: a broken feedback loop, the inability to make informed adjustments on the fly, poor consumer communications and CRM integration issues. Using the auto show as an example, let’s see how Limelight addresses each one.

You’ve got two touchpoints: contesting and vehicle-specific wheel stands. It’s all going great, until it isn’t. But there’s no need to hit the brakes.

ENGAGE CRUISE CONTROL Fixing the feedback loop

After a few hours, you notice the bounce rate for the contest sign-up is high. Turns out most people are giving up after nine questions, and you’ve got 12. That knowledge allows your team to shorten the questionnaire. By Day 2, your submit rate jumps considerably.

“Clients can use Limelight without having to custom code or lean on a development team or several different partners to make changes,” says Richardson. “You can update as soon as there is some downtime.”

SHIFT GEARS ON-THE-FLY Reacting in real-time

The Limelight dashboard is also showing that something is up with the placement of the contesting kiosks. Despite being stationed in high-traffic areas to maximize exposure, few people are stopping. A little investigation reveals that foot traffic is too high; people feel they’re in the way if they stop. The answer: Move the kiosks.

It may not be possible in the moment, but you’ve got the knowledge to act if it is. At worst, you know what to do for the next day or the next event.

“What’s nice is the events team—the actual boots on the ground, the people who are working the event—can see how people are responding, behaving and interacting in real time,” says Richardson.

ACCELERATE CONNECTIONS Creating effective consumer communications

You’re pleasantly surprised to see that the wheel stands are getting a lot of use. Limelight’s branch logic is sending existing customers on one journey and potential customers on another. The software is also generating automated follow-up emails that are personalized and timely, which can mean same day or timed for optimal engagement. That can lead to an open rate often as much as 10 times higher than what you’ve seen versus a logistically delayed send to people who have opted-in to communications, according to Richardson.

“That’s huge, and it makes sense,” he says “Otherwise, a couple weeks later, I’ve forgotten what I signed up for and I could scroll by it as spam.”

OPEN ROAD Solving CRM issues

All the collected information from your activations—including any identifying questions—is also being passed directly to your CRM to update consumer profiles and alert dealerships of leads and marketing to hand-raisers, making it easy for both sides of the business to drive success.

“Often the CRM team doesn’t want to ever log into Limelight, and that’s fine,” Richardson says. “They want to use their system to see the event leads, in addition to web, social and other channels. And the events team doesn’t want to rely on or may not have access to the CRM system. But now they have access to the consumer data and key metrics to see how events are performing.”

YOU HAVE ARRIVED AT YOUR DESTINATION

Thanks to Limelight, your feedback loop is humming, your event managers are acting on easily digestible data, your email follow-ups are optimized and all the consumer information is flowing seamlessly into your core CRM in real time.

Congratulations, you’re no longer spinning your wheels.


If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

Measuring Event Marketing ROI – the “Fine Line” for Future Success

Earlier this month, Meshh CEO Caroline McGuckian had this kicker of a quote in a Limelight Platform original article about measuring event marketing; “There is a perfectly good business in being second …. because they’ll have learned from the first people’s mistakes. They’ll be much more commercial, much more sensible, much more efficient, much more prepared. So, I want to be the second person to land on Mars.”

Here, McGuckian expands on that idea, offering some thoughts on how clients have the chance to be “first to Mars”—and what they should look out for on that journey. 

Let’s take this out of the Bezos/Branson realm. What you’re saying is you’d rather learn from others’ mistakes than make them yourself first? 

Partly, but it’s also that people at the bleeding edge are often creating technology for the sake of it and haven’t worked out applications [for it] that people need. 

How so? 

Just because you can do something doesn’t mean that you should. Your fridge can tell you whether you need milk, but is that overly meaningful? Technology can do a lot of things, but the use cases for it need to be in line with an identified customer need. I often find that the people who are first are either answering a very niche case, or they’re on a self-indulgent journey. It’s the people who come after who understand how to actually turn it into something useful in today’s world. 

Is there an example you can cite? 

At the moment, the one for me is the driverless car. People like driving, people like that experience. So, we’re creating technology to remove something that people generally consider a positive, enjoyable experience. And it’s because somebody decided that this would be a good idea. Probably based on a movie that they saw as a child. 

What about an example where second was better than first? 

Google wasn’t the first search engine. The first search engines don’t exist anymore. The AltaVistas, they’re all gone. So, if you look at the technology that entered the market after that, Google is the best example.

You don’t think there’s necessarily a lot of cachet in being first to market or winning a race in business? 

I don’t think being first is a defining business strategy. Of course there’s a bit of cachet, depending on your vertical and depending on who you are, and of course you get to say ”I was first” in your collateral. But then everybody is an award-winning blank or a market-leading blank or a globally successful blank or a top-three provider of blank…Those are self-declared statements, there are plenty of them. Everybody does it. 

I don’t think you have to be first to be the winner. It’s a risk, but you don’t have to be first to build a successful product or business. 

Since Limelight Platform acquired Meshh, a lot of the messaging has been about how the core products offering is the first of its kind. Doesn’t that essentially mean you’re the first to Mars? We’re not the first to Mars. We are the first business to really look at and unify passive and active data. If it’s important to our clients, they have the opportunity to be first to Mars. 

But I will be really disappointed if “first” is why they buy us. They should choose us because we’re a combined entity—the information we provide and the context we give is more than one plus one; it’s the sum of the parts. 

Can you explain that in more detail? 

A lot of companies do bits of measurement and, to varying degrees of success, a lot of discerning clients have tried to put all of those bits together. It’s easier to engage and transact with somebody who owns the entire data journey rather than shoving together a bunch of different suppliers and trying to make sense of it yourself. 

We’re meeting a market need—which is the ability for clients to engage with measurement, from active to passive—and making it easier for them. 

How do you avoid being your industry’s version of AltaVista? 

We will continue to innovate. This is not the end of what we are attempting to do. It’s not the last product we’re going to launch. And it’s not the last dot we’re going to connect. This is the start of the data journey. 

With that in mind, what’s next for Limelight Platform? 

For us it’s always going to be about pragmatic iteration—building things that make a difference; developing data propositions that make a difference; and not getting too caught up in

measuring things for the sake of it, both as technology providers and also as clients. If you can’t action it, it’s just a spreadsheet…you’ve got to question whether you’re wasting your time in the first place. 

We don’t want to be a measuring business; we want to be a business that helps clients take action on measurements. 

Any thoughts on the future of the industry? 

There’s consumer risk with any kind of measurement. Let’s not forget that every target, every collection point is a person. That’s your mom or your kid or your best friend. And those human beings have become considerably more savvy about data and the value of their personal information. 

You can look at behaviors and you can start to draw conclusions and alignments based on patterns and data. That doesn’t mean that you need to track Jack from the front door and around the place, then tally that up with whether or not he bought a drink or a hat or entered a contest and went home by Uber. That’s what a marketer wants, not what Jack wants. 

If you’re going to push measurement to the edge of a consumer’s level of comfort with what he/she is prepared to give you, voluntarily or involuntarily, you’d better make sure that it’s worth their while—and improving your marketing ROI isn’t necessarily worthwhile to the human being you are measuring.[JG1] 

There is a fine line. We need to be very careful as an industry that we’re doing what Jack wants. And I think the first to get caught doing what they want, not what Jack wants, will want to be second that day.


If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

Meshh announces channel partnership with Relo Metrics

Brands and rights holders using the AI-powered sponsorship analytics platform Relo Metrics ,can now correlate in-market sales with in-venue sponsorship evaluation of activations.

LONDON, Aug. 25, 2021- Relo Metrics, the AI-powered sponsorship analytics platform formerly known as GumGum Sports, today announces an exclusive partnership with spatial intelligence company Meshh, allowing it to tap rich behavioral data on how audiences engage with sponsorship activations in-venue.

Founded in London, Meshh specializes in developing GDPR-compliant sensor based wifi analytics technologies that collect data on how audiences behave in the real world. Within stadiums and venues, Meshh’s technologies allow sports marketers to measure metrics such as unique reach, linger time and repeat visits around in-venue sponsorships in order to gain a deeper understanding of how on-site viewability can be optimized.

The partnership enables users of the Relo Metrics platform to view real insights pertaining to their audience at their on-site sponsorship activations, as opposed to the unreliable traditional method of looking at ticket sales as a proxy for value. Brands and rights holders are able to quantify on-site sponsorship engagement with a media value equivalency and pair it with performance insights spanning their branded content campaigns, broadcast television and digital platforms. This joint approach ensures alignment of their sponsorship portfolio to objectives such as brand awareness, audience engagement and sales. Users can also correlate Meshh’s in-stadium visitor data with retail visits, helping sponsors understand the business impact of their investments.

“We launched Relo Metrics to become the gold standard in sponsorship measurement, by reinventing authentic, actionable data that allows brands and teams to holistically understand how their sponsorships perform with increased agility and control.” says Brian Kim, CEO at Relo Metrics. “With the Meshh partnership and in-venue measurement, we are going wider and deeper into the sports marketing funnel, providing complete coverage of TV visible exposure, social media activations, and now in-venue activations. With all of this data housed through our Relo Metrics platform, rights holders and marketers have a one-stop solution for sponsorship intelligence that enables them to understand and optimize their sponsorship investments throughout the season.”

“Our partnership with Relo Metrics is a very natural fit.” says Caroline McGuckian, CEO at Meshh. “Both leaders in our fields, the coming together of screen and live sponsorship metrics is a unique proposition which services Brand, Rights Holders and Venue needs to have a holistic view of their investment. We talk a lot about a return to live experiences, we talk a lot about a post-COVID world, but we all know the future is somewhat unpredictable. What is predictable is that it will comprise both screen-based and physical experiences. This partnership represents that and is a step-change in how brands can understand the true value of their investments. We are excited about what the future holds as we work with Relo Metrics to build on the gold standard.”

See more from Sportbusiness and SportTechie


About Relo Metrics

Relo Metrics is an AI-powered sponsorship analytics platform that enables brands to track and optimize their sponsorship investments and powers teams and leagues with the insights they need to retain and grow revenue. The company tracks sponsor exposure across live broadcasts, social media, and streaming platforms, and delivers actionable insights via a fast, single solution platform. For more information, visit www.relometrics.com.

About Meshh

Meshh is a global leader in wifi analytics for live experiences. The sensor technology is not based around pre existing  infrastructure which enables the more accurate measurement of human behavior and provides dynamic, real time measurement of interior, exterior, permanent and transient assets. With extensive commercial, operational and retail applications Meshh data is an invaluable tool for multiple stakeholders. For more information, visit www.meshh.com

Related Links
https://www.limelightplatform.com/
https://www.meshh.com/

For further information: 

Terry Foster, CEO, Limelight Platform, tfoster@limelightplatform.com
Europe/ US – Caroline McGuckian, CEO, Meshh, caroline@meshh.com
APJ – Duncan McIntyre, Regional Director, Meshh duncan.mcintyre@meshh.com

Meet Sam Fisher, Account Manager

July 29, 2021

Another new starter at Meshh this month, we asked Sam Fisher a few questions so you can get to know him better – we’re so pleased to have him on board and look forward to formally introducing him to you soon!

What excites you most about working at Meshh?
After working in social analytics, it’s fascinating to mine and action on insights based on how individuals interact in real-world environments. With my background in sports, I’m ecstatic to drive value for clients on how they can improve venues operations and brand activations.

When you were a kid, what did you want to be when you grew up?
General Manager of the Washington Wizards. I started to fanatically watch every Washington Wizards and Maryland Terrapins Basketball game at a young age. By the time I was in middle school, I could recite off memory the annual salary of each NBA player, created trade and free agent signing scenarios for the Wizards.

If you could see one movie again for the first time, what would it be and why?
The Dark Knight. I was fairly young when I first saw it plus Heath Ledger’s Joker is terrifyingly awesome the first time watching the film. I love comic book films and the Dark Knight is the best one ever between the writing, overall themes, and acting.

Do you have a hidden talent? What is it?
Imitations. I used to get in trouble a fair amount in school imitating my teachers.

To keep up to date with all our latest news and work, follow us on LinkedIn.

Limelight Platform Announces the Acquisition of Meshh

TORONTO, June 15, 2021 — Limelight Platform is excited to expand its offerings in the experiential space with the acquisition of Meshh, the leading SaaS-based spatial analytics technology provider, from CSM Sport and Entertainment Holdings Limited.

A powerful complement to Limelight’s active first-party data analysis, Meshh’s spatial intelligence software and GDPR-compliant sensor technology provides the opportunity to understand vast pools of passive and anonymous data. The result is an industry-first marriage of Best-in-Class technologies that provides clients with a holistic view of event engagement and environment data through one intuitive platform—and one vendor.

Meshh brings more than 50 years of collective experience in research, technology, and analytics, enabling clients to compare and contextualize large attendee sample sizes and derive meaningful insights from consumer journey patterns and behaviour metrics.          

With a robust portfolio of Blue Chip clients, offices in London, NYC and Sydney, and a growing geographical footprint in 23 markets, Meshh empowers Limelight to venture further from North America and Asia-Pacific to serve clients in Europe and beyond. Leadership from both organizations believe the partnership will accelerate organic portfolio growth with clients in the sports, retail, automotive, advertising, commercial property and events and exhibitions industries.

“We are incredibly excited about the next stage of our growth fuelled by joining the Limelight family,” says Meshh CEO Caroline McGuckian. “The partnership is testament to the forward-thinking mindset and proactive approach both organizations have taken during the pandemic to emerge stronger and better. With many shared values and clients, it is a natural fit—and the incremental opportunities for our joint offering are already evident.”

“Meshh is the fastest growing, most innovative and exciting company in the burgeoning spatial intelligence market,” says Terry Foster, CEO of Limelight Platform. “Their consumer data capture technology for live experiences is used by market leaders such as Live Nation, F1, NASCAR, BET Experience and London Marathon. We have been keeping a close eye on their global growth over the past few years and look forward to the value they can bring to our clients.”

In addition to new growth, the new Limelight/Meshh offering will help long-standing clients from both organizations deepen customer connections with their brands, products and services through highly relevant, highly engaging experiences. According to Matt Vandrau, Group CEO of CSM Sport & Entertainment, a part of the Chime Challenger Network, “Limelight is a natural fit for Meshh and will be an important component in the next chapter of their growth story. CSM will continue to use both Meshh and Limelight as preferred vendors for our experiential activations.”  

With combined client lists, combined products, and combined active and passive data collection and analysis—accessed by an all-in-one software system—the Limelight and Meshh partnership lays out the roadmap to the future of live events and activations worldwide.

About Limelight Platform

Limelight is a SaaS platform that helps global brands deliver memorable consumer experiences and measure the impact of their experiential marketing while dramatically improving results for companies like BMW, Porsche, RBC, Nationwide, Mazda, Kellogg’s and General Mills.

About Meshh

Meshh is a SaaS platform that provides world class, location based intelligence and interaction solutions. We help event organisers, venues and brands measure engagement and interaction in their physical spaces. Delivering insights to marketers about how customers behave in real world environments so they can deliver richer, more immersive experiences. Meshh is used by forward thinking companies like Tishman Speyer, Nielsen, Diageo, Sky Retail, Lexus, World Surf League, Endeavor and Momentum.

Related Links
https://www.limelightplatform.com/
https://www.meshh.com/

For further information: Terry Foster, CEO, Limelight Platform, tfoster@limelightplatform.com; Caroline McGuckian, CEO, Meshh, caroline@meshh.com

Meet Mark Jenkins, Developer

June 4, 2021

We’re excited to announce the hire of our new developer Mark Jenkins. Mark brings with him over 13 years’ experience within the media industry; he’ll play an integral role in supporting our Technical Director as we move into our next stages of development. We couldn’t be happier to have him join the team!

We asked Mark a few questions to find out a bit more about him and he didn’t disappoint!

What’s the coolest thing you’re working on right now?
It’s still early days but I’ve had the opportunity to dive deep into the devices at the core of our analytics platform and get the hang of just exactly how they tick. It’s proven to be a great place to start as I have been able to quickly move from the source of data ingress right through to the generation of reports that come from that data and gain a good understanding of the complete process.

If you could visit anywhere in the world you’ve never been, where would you go? 
I’d very much like to see the Richat Structure in Mauritania some day; such a surprisingly large circular formation, can be difficult to believe it’s a natural phenomenon (apparently there are people convinced it’s the ancient city of Atlantis). I’m pretty sure it doesn’t look all that impressive on foot though, an hot air balloon flight over it could be good though – those things are easy to steer, right?

Teleportation or flying?
I guess that depends… If this is commercial travel – flying vs some kind of Teleportation booth that you enter and then zip to your destination in a matter of seconds? As long as I don’t come out of the other end looking like Jeff Goldblum then teleportation has to win, surely.
On the other hand, if we’re talking being able to fly peter pan style vs some sort of Rent-a-Ghost Timothy Claypole pinch your nose and disappear style teleportation; well, that’s a tough choice but I think flying would probably edge out in front.

Can you play any instruments?  
Do Church Bells count? (as large heavy percussion instruments?) I’m a bell ringer and in any other year than the last I’d be spending two evenings a week and Sunday mornings in one church or other making a lot of noise. Trouble is that, generally, ringing chambers are quite small with little ventilation and keeping two metres apart can be impossible. Fingers crossed, we’ll be back at it soon.

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Meet Nick Child. Scratch golfer, poker ace, data and analytics nerd

July 29, 2021. Another new starter at Meshh this month, we asked Sam Fisher a few questions so you can get to know him better – we’re so pleased to have him on board…

Press

From Pop Ups To Flagships, Meshh Solves Retail Pain Points

Retailers love data. Like, really love it. And they’re good at collecting it. The best of them have in-house data teams and analysts and proprietary business intelligence tools. They track everything from queue times to price-change effects to how weather impacts sales—all to predict what customers will need or want at a particular location, hopefully…

Press

Driving Success: Turbocharging ROI at Auto Shows

Auto shows are hugely important to anyone looking to build brand affinity and generate leads. Even with the scaled-down events being put on during COVID and likely to continue, you’re looking at thousands of past, present and/or potential customers. There’s a lot of data to be had, but collecting, reporting and acting on it is…

Press

Measuring Event Marketing ROI - the “Fine Line” for Future Success

Earlier this month, Meshh CEO Caroline McGuckian had this kicker of a quote in a Limelight Platform original article about measuring event marketing; “There is a perfectly good business in being second …. because they’ll have learned from the first people’s mistakes. They’ll be much more commercial, much more sensible, much more efficient, much more…

Press

Meshh announces channel partnership with Relo Metrics

Brands and rights holders using the AI-powered sponsorship analytics platform Relo Metrics ,can now correlate in-market sales with in-venue sponsorship evaluation of activations. LONDON, Aug. 25, 2021- Relo Metrics, the AI-powered sponsorship analytics platform formerly known as GumGum Sports, today announces an exclusive partnership with spatial intelligence company Meshh, allowing it to tap rich behavioral data on how audiences…

Press

Meet Sam Fisher, Account Manager

July 29, 2021. Another new starter at Meshh this month, we asked Sam Fisher a few questions so you can get to know him better – we’re so pleased to have him on board…

Press

Limelight Platform Announces the Acquisition of Meshh

TORONTO, June 15, 2021 — Limelight Platform is excited to expand its offerings in the experiential space with the acquisition of Meshh, the leading SaaS-based spatial analytics technology provider, from CSM Sport and Entertainment Holdings Limited. A powerful complement to Limelight’s active first-party data analysis, Meshh’s spatial intelligence software and GDPR-compliant sensor technology provides the opportunity to…

Press

Meet Mark Jenkins, Developer

June 4, 2021. We’re excited to announce the hire of our new developer Mark Jenkins. Mark brings with him over 13 years’ experience within the media industry; he’ll play an integral role in supporting our Technical Director as we move into our next stages of development. We couldn’t be happier to have him join the team!

Meet Garth Hill, Account Director

May 8, 2020

 

We're thrilled to introduce Garth Hill to our North American office in his role as Account Director. He brings a wealth of experience across digital and location data insights in the live event space. As a South Carolina native, we know he’ll bring some southern warmth, charm and hospitality to our partners and clients. We’ve found him to be a man of many talents and interests, and hope you’ll enjoy getting to know him a bit better in this short Q&A session with our newest family member!

Garth Hill

What was the best concert you ever attended?

I feel really fortunate that working in the music industry has allowed me to witness some incredible shows and moments over the past few years. It’s tough to choose just one, but some of my favorites include seeing Tom Petty and the Heartbreakers in San Diego and London on their final tour in 2017, Bon Iver’s late night set at Bonnaroo in 2018 and Ella Mai (one of the most kick-ass bands I've seen live) at Outside Lands last year.  My bonus picks would be The Chariot’s farewell show in Douglasville, Georgia back in 2013 and Chris Carrabba of Dashboard Confessional doing a solo midnight set at The Basement in Nashville right before I moved to NYC.

 

Where’s your favorite place in the world?

Every year for my birthday a few buddies and I head out to San Francisco and take motorcycles over the Golden Gate Bridge into Marin Country and ride around for a few days. I’ve never been anywhere quite like Northern California. It holds a really special place in my heart and I’m thankful each and every time I get to go back.

Garth in Northern California

 What excites you most about working at Meshh?

Meshh is on the cutting edge of bringing concrete, actionable insights to brands, agencies and event producers. Our technology helps stakeholders better understand how attendees move through and interact with their environment so that, as an industry, we can continually refine the experiences we create for people. I’m stoked to help continue to drive home Meshh’s value proposition throughout different facets of the experiential industry and to ensure that our clients have the best experience possible.

 

We're looking forward to Garth's perspectives as we continue to grow, 

 

Team Meshh

 

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