ABB FIA Formula E World Championship 2023 – First stop Cape Town!

Cape Town - Formula E

ABB FIA Formula E World Championship 2023 – First stop Cape Town!

We’re excited to announce that we successfully deployed our spatial analytics technology across all the key areas at the first Cape Town E-Prix and we’re ready to do the same for four more races in the ABB FIA Formula E World Championship!

This exciting development follows a 7-race proof of concept in March 2022 – which has been shortlisted for two awards – where we worked with the Formula E Events and Insights teams throughout several events to provide data used to improve the experience of partners, operations and fans.

Our first stop was South Africa, for the inaugural Cape Town E-Prix, on February 25, 2023. We installed our sensors locations around the circuit, including:,

  • Grandstands, 
  • The E-Village
  • Merchandise units 
  • Entrances

The collected data will now be analysed and interpreted to measure how fans engaged with the content and overall performance of assets, and this information will be used to identify commercial opportunities and areas for optimisation as well as provide key insights into ROI and key brand exposure metrics to formula E’s partners and sponsors.

We were thrilled to be joining the Formula E team for this important milestone and providing actionable insights that can be used to enhance the fan experience and refine future activity in Cape Town and other races.