Lexus

 ANALYTICS

LEXUS

challenge

With an experiential stand travelling around UK shopping centres and festivals, showcasing Lexus’ range, the brand marketing team were looking for a way to understand the effectiveness and visual impact of their activation.

implementation

Meshh sensors are used at each activation and placed discreetly on the stand by on-site staff, to measure visitor engagement and brand exposure.

RESULTS

Meshh provides Lexus with a comprehensive breakdown of visitor behaviour – highlighting the level of engagement at each location, the number of people exposed to the Lexus brand, how long visitors engage with the stand and how many times they return.

This enables Lexus to measure ROI for each event – to understand how different activations perform and compare different locations against each other; helping Lexus to evaluate the impact their expenditure is making and if there are ways to improve results.