ANALYTICS
lego
experiential to retail
conversion metrics
CHallenge
To celebrate the release of The LEGO Movie 2: The Second Part, LEGO toured an activation across four locations in the UK and Germany.
LEGO needed to measure the effectiveness of these activations at driving footfall to their nearby participating stores, as well as tracking broader engagement metrics to prove ROI.
understand how successful the tour had been against their KPIs. implementation
Meshh deployed 2 sensors, on the activation and inside the nearby LEGO stores. They were able to gather data on footfall at the activation but also measure the number of people who were seen at both, and the time it took for visitors to go from A to B.
INSIGHTS & ACTIONS
Meshh provided detailed metrics for LEGO to report on the activations' success to stakeholders, as well as proving the impact experiential has in driving footfall to nearby LEGO stores.
