Sportradar were looking to gain insight into visitor behavior at their Betradar stands at both ICE London & ICE Boston 2019.
Meshh deployed 8 sensors to understand how visitors interacted with Betradar’s product and demo areas as well as tracking hotspots on the stand.
INSIGHTS & ACTIONS
Betradar had high quality engagements across the board as evidenced by the consistently high dwell times.
Meshh data has been used to inform stand designs for future shows, whilst assisting in the evaluation and reporting of marketing spend ROI for internal stakeholders.