fan experience &
Formula E has partnered with Meshh to leverage its Spatial Analytics platform to better understand footfall and fan behaviour across their 2022 season.
Meshh sensors are deployed across circuits to understand crowd flow, sponsorship/partner evaluation, measurement of the E-Village, several key grandstands and the impact of track activity.
INSIGHTS & ACTIONS
Providing high-level footfall metrics to help understand brand exposure and engagement across various activations and entertainment zones
Programming recommendations and behavioural insight for distinct fan clusters
Operational metrics and recommendations to alleviate congestion during peak hours
E-Village analysis includes daily visitor footfall and dwell time to demonstrate ROI to partners and sponsors
Data collected throughout 2022 will be used to optimise fan experience for the following season, with Meshh back measuring key circuits and delivering YOY comparisons