ANALYTICS
bose
experiential tour metrics
CHallenge
Bose's launch campaign for their new Frames range of sunglasses with built-in speakers, comprised an 80 location tour of the US to connect with surf and snow markets.
Bose were keen to establish consistent reporting metrics to understand which location drove the most exposure for the brand, identify where they generated the most engagement and understand how successful the tour had been against their KPIs.
implementation
Meshh sensors were installed in the two activation trucks prior to setting off on their journeys across North America, enabling the Bose team to simply turn up at each location and instantly track visitor behaviour.
INSIGHTS & ACTIONS
Meshh enabled ROI comparisons across the multi leg tour, providing real-time access to event data - to evaluate event & brand ambassador performance.
This simplified post event reporting, freeing up the account management team to work on optimising future location selections and making programming improvements.
