ANALYTICS
Dentsu - Nivea
brand exposure &
return on investment
CHallenge
To measure brand exposure and ROI on Nivea & Cancer Research’s summer tour around UK towns, parks and beaches – across both 2021 and 2022 campaigns.
implementation
Working with MKTG, Meshh installed a sensor on the vans which toured the country across 36 leading destinations for 3-months.
INSIGHTS & ACTIONS
Data captured gave insight into which locations received the highest footfall and those which didn’t – enabling ops teams to optimise schedule and plans.
Engagement and conversion rate of activation provided the client with ROI and key data which fed into a larger measurement piece (social media campaign etc.)
Insights from Meshh included the effectiveness of activation in converting passing foot traffic to engaged participants, the busiest time of day, how weather impacts engagement, time spent with brand and brand exposure overall and at each location
