ANALYTICS
sport radar
exhibition stand visitor
dwell & frequency metrics
CHallenge
For the third year in a row, Meshh is working with Sportradar to help it understand the effectiveness of its exhibition stand at a variety of global conferences and events, measuring visitor behaviour at a variety of points of interest.
implementation
Meshh deployed multiple sensors throughout the Sportradar stand to measure the number of visitors, frequency of visits, dwell time and the overall popularity of each zone.
INSIGHTS & ACTIONS
Sportradar consistently has high-quality engagement across zones as evidenced by their higher-than-average dwell times compared to Meshh benchmarks
Data used to refine the consumer journey, continually, year-over-year
High-level Meshh data points used to prove ROI and justify increased investment for marketing executives
