ANALYTICS
jeep
experiential engagement
measurement
CHallenge
Working alongside Nielsen Sports Italy, Jeep wanted to measure engagement with the Jeep Experience Tour at three key European cities.
implementation
Meshh sensors were placed in key car display areas and the main information point, to help Jeep understand how visitors engaged across their space.
INSIGHTS & ACTIONS
Meshh Analytics helped Jeep and Nielsen to measure the ROI of their activations across their scheduled events. With a comprehensive post campaign report, Jeep were able to benchmark different environments and cities, analyse peaks of visitor engagement with 15min, 30min, hourly and daily levels data and measure the overall dwell time spent with Jeep, which they’ve never been able to do until now.
