ANALYTICS
world rally cross
rights holder event &
partnership measurement
CHallenge
Meshh were approached to provide insights and analyse visitor behaviour in and around the 2018 WRX race at Circuit of the Americas in Austin Texas, USA.
implementation
Analytics sensors were installed across the entire event, covering the major activations, sponsor experiences, key spectator areas, the main stage, F&B and merchandise locations.
INSIGHTS & ACTIONS
Meshh delivered comprehensive insight into the movement of visitors around the circuit, highlighting:
- peak arrival & departure times
- how long visitors stayed at the event
- how different activations and sponsors performed
- how behaviour differed across the circuit
