As part of a broader partnership, Meshh were tasked with measuring visitor behaviour at Advertising Week New York and delivering insight to improve and enhance future events.
Meshh deployed 30 sensors across the flagship Advertising Week event, covering the main entrance, stages, sponsored lounges and networking areas, in order to analyse visitor behaviour patterns.
INSIGHTS & ACTIONS
Analysis revealed which speakers had the highest engaged attendance helping to optimise future schedules.
Sponsors and partners were provided with feedback on visibility and engagement with their brands, to encourage future investment.
Advertising Week now have behavioural data in their sales armoury to assist with pitching to new sponsors.