We help event organisers better understand how attendees feel about their experience.
Meshh technology enables you to:
Want to know more about what Meshh can do for you and your event? Get in touch.
September 8, 2020.
We were thrilled to take part in IFF this year as an Official Content Partner. Across the two days of the Wednesday and Thursday event, we had an opportunity to hear directly from music industry leaders about the impact that COVID-19 has had and the plan to bring events back online.
Our biggest take away was that there are good things on the horizon! From major globally known festivals to smaller independents, everyone is optimistic that the industry is going to bounce back better than ever.
A special thanks to the IFF + IQ Mag teams for doing a great job at replicating the in-person conference experience. Read more on the festival's website
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If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates.
We work with brands and marketers to gain valuable feedback on their experiential activations.
Our interactive digital surveys allow you to:
Want to know more about what Meshh can do to enhance your experiential activities? Get in touch
We provide exhibition data collection tools for organisers and booth holders to gather valuable feedback about their events from attendees.
With Meshh onsite data collection technology, it’s possible to:
Need case studies? Go to our Work page and click ‘Research’
Want to know more about pricing, setup or how we could improve your exhibition?
We are thrilled to announce that creative communications agency dentsu has chosenMeshh, to deliver the data and analytics for the 14-date NIVEA Sun and Cancer Research UKsummer tour for the third year. The tour will reach 13 locations in the UK, including severalRace for Life events and conclude at the Victorious Festival, Portsmouth, on 25-27…
Festival Insights published the article, “Looking at the bigger picture with event data”, by our CEO, Caroline McGuckian. Traditionally UK and Europe-centric, Festival Insights has an increasingly international readership and provides in-depth coverage of festivals across the globe. It comprises the latest business news, thought leadership content, and comprehensive features and encompasses the entire spectrum…
We offer retailers and shopping centres the ability to find out more about what their customers want with our interactive digital surveys.
Meshh helps you:
Want to know more about what Meshh can do for your retail environment? Get in touch
June 15, 2020.
Contactless Technology & The Future Of Live Event Experiences
As we begin to dust off the cobwebs and get back to some sense of normalcy, contactless technologies are at the top of everyone's mind. There are new technologies being released each week, as well as a few older ones that are making a comeback given the current public health climate. Here’s a look at a few buzzworthy technologies that are sure to play a big role as we look to reopen the world for business.
Facial Recognition Technologies
As Facial Recognition tech has spent a lot of time in the headlines over the past 12 months, event organisers have started to investigate if the technology can be valuable at large gatherings. We’ve found the narrative to generally be that it’s too risky on a cost versus benefit basis. Top of the list for risk is navigating privacy issues associated with collecting and storing thousands of PII (personally identifiable information) images of consumers - not something most businesses want or need to take on.
An article published yesterday by the New York Times suggested that event law enforcement agencies should reconsider their use of the technology and reported that IBM is exiting from the facial recognition business due to potential biases.
Contactless Payments
Contactless payment technologies are a no-brainer when it comes to eliminating potential transmission points. Phone-based technologies like Apple Pay and Google Pay have seen a surprisingly slow adoption prior to the COVID-19 outbreak, but a recent Mastercard poll says more than 50% of Americans are taking advantage of tap and go technologies.
We’ve also seen retailers implementing scan-and-go tech that Amazon pioneered in their brick and mortar locations which eliminates long check out lines and cuts down on transmission risk for both consumers and staff.
Event producers and venues are also looking at new ways to implement frictionless payments. While RFID wristband-based solutions have long been a festival favorite, venues like Levi’s Stadium have turned to app-based solutions for food, beverages and merch.
Frictionless Hotel Check Ins
Hotels are also looking for ways to reduce contact points once the world starts travelling again. Mobile-based virtual check in processes allow guests to bypass the front desk and head straight to their rooms without having to stop in the lobby. Guests can unlock their rooms using their mobile devices as well thanks to NFC technology.
Thermal Scanning
Thermal scanning technologies are perhaps one of the most talked about solutions over the past few months. Suppliers have seen a huge spike in interest from all over the world, but a recent Washington Post article cautions event producers that these products may not be all that effective when it comes to identifying people with potential infections.
Aside from cautioning the effectiveness of the tech, it will also create pinch points with higher dwell times as consumers wait for their scan, which doesn’t help alleviate the problem of congestion.
Location Based Capacity Monitoring
The PGA announced that they’ll be using RFID technology to track spectator movement around the upcoming Memorial Tournament in Columbus, Ohio. This technology will allow organizers to monitor crowd movement and capacity throughout the venue at any given time in an attempt to maintain social distancing.
Some countries are trialing contact tracing apps like the one recently rolled out in Australia, but privacy champions are calling for caution as tech giants like Apple and Google step in to partner with governments on contact tracing initiatives.
Meshh is also leveraging our technology to provide clients with a way to monitor event capacity thresholds throughout their activations and venues. Using our passive WIFI analytics product, we’re able to alert staff when foot traffic in a particular area is picking up and additional social distancing measures need to be implemented.
Surveys & Data Collection Platforms
Gathering real-time consumer feedback will be an important piece of the reopening puzzle over the coming months. Where traditional methods using brand ambassadors with tablets won’t be as viable, Meshh’s contactless survey and data collection solution can help marketers and event organizers gather customer feedback without a potential transmission risk. Instead of interacting with a shared kiosk or tablet, consumers can complete dynamic surveys on their own mobile devices.
The bottom line? None of these technologies are going to single-handedly solve our reopening issues, but each one has a role to play. It’s important for experiential teams, venue owners, event producers and commercial real estate to be open to a wide range of new technology over the coming months. While some will be temporary, some may become part of the “new normal.” Meshh’s solutions can help teams with a variety of reopening hurdles, as well as add value to existing operations, marketing and sponsorship initiatives.
_________________________________________________________
Get in touch to find out more about how Meshh touch free technologies can help with consumer behavior analysis and sentiment research to improve event experiences. You can also follow us here on linkedin for updates.
photocredit: unsplash.com/@benshares
June 15, 2020.
Contactless Technology & The Future Of Live Event Experiences
As we begin to dust off the cobwebs and get back to some sense of normalcy, contactless technologies are at the top of everyone's mind. There are new technologies being released each week, as well as a few older ones that are making a comeback given the current public health climate. Here’s a look at a few buzzworthy technologies that are sure to play a big role as we look to reopen the world for business.
Facial Recognition Technologies
As Facial Recognition tech has spent a lot of time in the headlines over the past 12 months, event organisers have started to investigate if the technology can be valuable at large gatherings. We’ve found the narrative to generally be that it’s too risky on a cost versus benefit basis. Top of the list for risk is navigating privacy issues associated with collecting and storing thousands of PII (personally identifiable information) images of consumers - not something most businesses want or need to take on.
An article published yesterday by the New York Times suggested that event law enforcement agencies should reconsider their use of the technology and reported that IBM is exiting from the facial recognition business due to potential biases.
Contactless Payments
Contactless payment technologies are a no-brainer when it comes to eliminating potential transmission points. Phone-based technologies like Apple Pay and Google Pay have seen a surprisingly slow adoption prior to the COVID-19 outbreak, but a recent Mastercard poll says more than 50% of Americans are taking advantage of tap and go technologies.
We’ve also seen retailers implementing scan-and-go tech that Amazon pioneered in their brick and mortar locations which eliminates long check out lines and cuts down on transmission risk for both consumers and staff.
Event producers and venues are also looking at new ways to implement frictionless payments. While RFID wristband-based solutions have long been a festival favorite, venues like Levi’s Stadium have turned to app-based solutions for food, beverages and merch.
Frictionless Hotel Check Ins
Hotels are also looking for ways to reduce contact points once the world starts travelling again. Mobile-based virtual check in processes allow guests to bypass the front desk and head straight to their rooms without having to stop in the lobby. Guests can unlock their rooms using their mobile devices as well thanks to NFC technology.
Thermal Scanning
Thermal scanning technologies are perhaps one of the most talked about solutions over the past few months. Suppliers have seen a huge spike in interest from all over the world, but a recent Washington Post article cautions event producers that these products may not be all that effective when it comes to identifying people with potential infections.
Aside from cautioning the effectiveness of the tech, it will also create pinch points with higher dwell times as consumers wait for their scan, which doesn’t help alleviate the problem of congestion.
Location Based Capacity Monitoring
The PGA announced that they’ll be using RFID technology to track spectator movement around the upcoming Memorial Tournament in Columbus, Ohio. This technology will allow organizers to monitor crowd movement and capacity throughout the venue at any given time in an attempt to maintain social distancing.
Some countries are trialing contact tracing apps like the one recently rolled out in Australia, but privacy champions are calling for caution as tech giants like Apple and Google step in to partner with governments on contact tracing initiatives.
Meshh is also leveraging our technology to provide clients with a way to monitor event capacity thresholds throughout their activations and venues. Using our passive WIFI analytics product, we’re able to alert staff when foot traffic in a particular area is picking up and additional social distancing measures need to be implemented.
Surveys & Data Collection Platforms
Gathering real-time consumer feedback will be an important piece of the reopening puzzle over the coming months. Where traditional methods using brand ambassadors with tablets won’t be as viable, Meshh’s contactless survey and data collection solution can help marketers and event organizers gather customer feedback without a potential transmission risk. Instead of interacting with a shared kiosk or tablet, consumers can complete dynamic surveys on their own mobile devices.
The bottom line? None of these technologies are going to single-handedly solve our reopening issues, but each one has a role to play. It’s important for experiential teams, venue owners, event producers and commercial real estate to be open to a wide range of new technology over the coming months. While some will be temporary, some may become part of the “new normal.” Meshh’s solutions can help teams with a variety of reopening hurdles, as well as add value to existing operations, marketing and sponsorship initiatives.
_________________________________________________________
Get in touch to find out more about how Meshh touch free technologies can help with consumer behavior analysis and sentiment research to improve event experiences. You can also follow us here on linkedin for updates.
photocredit: unsplash.com/@benshares
May 21, 2020.
To say that we’re living in “uncertain” times is an understatement when it comes to the experiential marketing industry. COVID-19 has brought our industry to a grinding halt over the last few months. No more pop-ups, no more festivals, no more races...the “experience” has been taken out of “experiential.”
While it’s easy to get lost in the constant stream of news articles and tweets speculating about the future, with plenty of murkiness around the timeline of it all, there is some good news on the horizon. The general public are just as eager to dive back into live events as we are.
According to a recent Ipsos-reuters consumer poll, the most common responses were “hopeful” and “cautiously optimistic” about returning to daily routines post lockdown. Live Nation’s impact study from music fans reported 79% of fans expect to be back at live music events within 4 months of restrictions lifting. The demand is there, but a “new normal” mandates that the events industry flexes our creative muscles to develop new approaches to events and live experiences that keeps eager consumers safe.
As we look ahead to the day when we can get (cautiously) back to work, it’s important to find ways to tighten the feedback loop between you and your fans. There will be a lot of approaches to integrating additional health and safety measures into live experiences over the next 12 to 18 months. Some will work better than others, but the most important thing you can do is keep a trained ear on consumer sentiment around the measures you’ve put in place. Building confidence in your audiences is key as we look to the second half of 2020 and into 2021.
Meshh’s contactless survey tool provides event research teams a robust way to collect real-time, direct feedback via a consumer's own device, without having to implement additional health and safety measures. The tool allows teams to leverage the acceleration of technology adoption to solicit in the moment feedback around a specific activation, new health and safety measures, the overall experience and more.
By connecting to a Meshh-provided plug and play wifi network, consumers will have the ability to connect to a custom survey on their mobile device, which is tailored to drive actionable insight based on in the moment fan sentiment at your event. Surveys are built from a variety of different question types, with options to include audio or video responses and incentives to complete the survey provided by a custom digital fulfillment tool to provide instant rewards for feedback.
This tool is just one way to employ touch free technology at your event or activation to gain a deeper understanding of onsite consumer sentiment.
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If you need to learn more about how visitors percieve your venue, event or brand activation, we’d love to hear from you. You can also follow us here on linkedin for regular updates.
