Live Events

We help event organisers better understand how attendees feel about their experience.

Meshh technology enables you to:

  • Collect rich media surveys to measure visitor satisfaction and consumer experience quality
  • Offer discounts and vouchers to onsite consumers in exchange for their feedback and opinions
  • Create live focus groups to undertake product and brand research for event partners

Want to know more about what Meshh can do for you and your event? Get in touch.

IFF 2020

September 8, 2020.

 

We were thrilled to take part in IFF this year as an Official Content Partner. Across the two days of the Wednesday and Thursday event, we had an opportunity to hear directly from music industry leaders about the impact that COVID-19 has had and the plan to bring events back online.

 

Our biggest take away was that there are good things on the horizon! From major globally known festivals to smaller independents, everyone is optimistic that the industry is going to bounce back better than ever.

 

A special thanks to the IFF + IQ Mag teams for doing a great job at replicating the in-person conference experience.  Read more on the festival's website

 

_________________________________________________________

If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

 

 

 

September 8, 2020.

 

We were thrilled to take part in IFF this year as an Official Content Partner. Across the two days of the Wednesday and Thursday event, we had an opportunity to hear directly from music industry leaders about the impact that COVID-19 has had and the plan to bring events back online.

 

Our biggest take away was that there are good things on the horizon! From major globally known festivals to smaller independents, everyone is optimistic that the industry is going to bounce back better than ever.

 

A special thanks to the IFF + IQ Mag teams for doing a great job at replicating the in-person conference experience.  Read more on the festival's website

 

_________________________________________________________

If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

 

 

 

Experiential

We work with brands and marketers to gain valuable feedback on their experiential activations.

Our interactive digital surveys allow you to:

  • Instantly capture and measure consumer feedback on the brand experience
  • Gain brand and product insights immediately – and have a broader overview as more surveys are completed and collected
  • Gather feedback data whilst freeing up your brand ambassadors on the ground

Want to know more about what Meshh can do to enhance your experiential activities? Get in touch

Exhibition Data Collection

We provide exhibition data collection tools for organisers and booth holders to gather valuable feedback about their events from attendees.

 

With Meshh onsite data collection technology, it’s possible to:

  • Capture valuable delegate data and gain visitor insights from your stand
  • Deliver and collect surveys without having to depend on venue Wi-Fi
  • Free up the time of your brand ambassadors as they’re liberated from collecting surveys one respondent at a time – visitors complete surveys on their own device!
  • Export raw data in .csv, .xlxs or SPSS
  • Connect to your existing CRM for pre and post-event digital engagement via Limelight Platform’s suite of data collection products.

 

Need case studies?  Go to our Work page and click ‘Research’

 

Want to know more about pricing, setup or how we could improve your exhibition?

 

Get in touch

Blog

BLOG
Press

From Pop Ups To Flagships, Meshh Solves Retail Pain Points

Retailers love data. Like, really love it. And they’re good at collecting it. The best of them have in-house data teams and analysts and proprietary business intelligence tools. They track everything from queue times to price-change effects to how weather impacts sales—all to predict what customers will need or want at a particular location, hopefully

Press

Driving Success: Turbocharging ROI at Auto Shows

Auto shows are hugely important to anyone looking to build brand affinity and generate leads. Even with the scaled-down events being put on during COVID and likely to continue, you’re looking at thousands of past, present and/or potential customers. There’s a lot of data to be had, but collecting, reporting and acting on it is

Press

Measuring Event Marketing ROI - the “Fine Line” for Future Success

Earlier this month, Meshh CEO Caroline McGuckian had this kicker of a quote in a Limelight Platform original article about measuring event marketing; “There is a perfectly good business in being second …. because they’ll have learned from the first people’s mistakes. They’ll be much more commercial, much more sensible, much more efficient, much more

Press

Meshh announces channel partnership with Relo Metrics

Brands and rights holders using the AI-powered sponsorship analytics platform Relo Metrics ,can now correlate in-market sales with in-venue sponsorship evaluation of activations. LONDON, Aug. 25, 2021- Relo Metrics, the AI-powered sponsorship analytics platform formerly known as GumGum Sports, today announces an exclusive partnership with spatial intelligence company Meshh, allowing it to tap rich behavioral data on how audiences

Press

Meet Sam Fisher, Account Manager

June 4, 2021. We’re excited to announce the hire of our new developer Mark Jenkins. Mark brings with him over 13 years’ experience within the media industry; he’ll play an integral role in supporting our Technical Director as we move into our next stages of development. We couldn’t be happier to have him join the team!

Press

Limelight Platform Announces the Acquisition of Meshh

TORONTO, June 15, 2021 — Limelight Platform is excited to expand its offerings in the experiential space with the acquisition of Meshh, the leading SaaS-based spatial analytics technology provider, from CSM Sport and Entertainment Holdings Limited. A powerful complement to Limelight’s active first-party data analysis, Meshh’s spatial intelligence software and GDPR-compliant sensor technology provides the opportunity to

Press

Meet Mark Jenkins, Developer

June 4, 2021. We’re excited to announce the hire of our new developer Mark Jenkins. Mark brings with him over 13 years’ experience within the media industry; he’ll play an integral role in supporting our Technical Director as we move into our next stages of development. We couldn’t be happier to have him join the team!

Partnerships

Advertising Week Infographics

  September 29, 2020.   It’s almost a year on from when Meshh were at Advertising Week New York measuring visitor behaviours, we wanted to share this infographic revealing some of the key insights we captured during the partnership last year.   Meshh deployed analytics sensors across the flagship Advertising Week event at the AMC

Retail

We offer retailers and shopping centres the ability to find out more about what their customers want with our interactive digital surveys.

Meshh helps you:

  • Offer shoppers vouchers and promotions to shoppers in return for their feedback
  • Gather responses relating to specific displays, departments, and brands by using location-specific surveys
  • Capture consumer data via completed feedback forms
  • Collate exit surveys without the need for a large team of brand ambassadors

Want to know more about what Meshh can do for your retail environment? Get in touch

Contactless, no-touch Tech

June 15, 2020.

 

Contactless Technology & The Future Of Live Event Experiences

As we begin to dust off the cobwebs and get back to some sense of normalcy, contactless technologies are at the top of everyone's mind. There are new technologies being released each week, as well as a few older ones that are making a comeback given the current public health climate. Here’s a look at a few buzzworthy technologies that are sure to play a big role as we look to reopen the world for business.

 

Facial Recognition Technologies

As Facial Recognition tech has spent a lot of time in the headlines over the past 12 months, event organisers have started to investigate if the technology can be valuable at large gatherings. We’ve found the narrative to generally be that it’s too risky on a cost versus benefit basis. Top of the list for risk is navigating privacy issues associated with collecting and storing thousands of PII (personally identifiable information) images of consumers - not something most businesses want or need to take on.


An article published yesterday by the New York Times suggested that event law enforcement agencies should reconsider their use of the technology and reported that IBM is exiting from the facial recognition business due to potential biases.

 

Contactless Payments 

Contactless payment technologies are a no-brainer when it comes to eliminating potential transmission points. Phone-based technologies like Apple Pay and Google Pay have seen a surprisingly slow adoption prior to the COVID-19 outbreak, but a recent Mastercard poll says more than 50% of Americans are taking advantage of tap and go technologies. 

 

We’ve also seen retailers implementing scan-and-go tech that Amazon pioneered in their brick and mortar locations which eliminates long check out lines and cuts down on transmission risk for both consumers and staff. 

 

Event producers and venues are also looking at new ways to implement frictionless payments. While RFID wristband-based solutions have long been a festival favorite, venues like Levi’s Stadium have turned to app-based solutions for food, beverages and merch.

 

Frictionless Hotel Check Ins

Hotels are also looking for ways to reduce contact points once the world starts travelling again. Mobile-based virtual check in processes allow guests to bypass the front desk and head straight to their rooms without having to stop in the lobby. Guests can unlock their rooms using their mobile devices as well thanks to NFC technology

 

Thermal Scanning

Thermal scanning technologies are perhaps one of the most talked about solutions over the past few months. Suppliers have seen a huge spike in interest from all over the world, but a recent Washington Post article cautions event producers that these products may not be all that effective when it comes to identifying people with potential infections.  

 

Aside from cautioning the effectiveness of the tech, it will also create pinch points with higher dwell times as consumers wait for their scan, which doesn’t help alleviate the problem of congestion.

 

Location Based Capacity Monitoring

The PGA announced that they’ll be using RFID technology to track spectator movement around the upcoming Memorial Tournament in Columbus, Ohio. This technology will allow organizers to monitor crowd movement and capacity throughout the venue at any given time in an attempt to maintain social distancing. 

 

Some countries are trialing contact tracing apps like the one recently rolled out in Australia, but privacy champions are calling for caution as tech giants like Apple and Google step in to partner with governments on contact tracing initiatives.

 

Meshh is also leveraging our technology to provide clients with a way to monitor event capacity thresholds throughout their activations and venues. Using our passive WIFI analytics product, we’re able to alert staff when foot traffic in a particular area is picking up and additional social distancing measures need to be implemented.

 

Surveys & Data Collection Platforms

Gathering real-time consumer feedback will be an important piece of the reopening puzzle over the coming months. Where traditional methods using brand ambassadors with tablets won’t be as viable, Meshh’s contactless survey and data collection solution can help marketers and event organizers gather customer feedback without a potential transmission risk. Instead of interacting with a shared kiosk or tablet, consumers can complete dynamic surveys on their own mobile devices. 

 

The bottom line? None of these technologies are going to single-handedly solve our reopening issues, but each one has a role to play. It’s important for experiential teams, venue owners, event producers and commercial real estate to be open to a wide range of new technology over the coming months. While some will be temporary, some may become part of the “new normal.” Meshh’s solutions can help teams with a variety of reopening hurdles, as well as add value to existing operations, marketing and sponsorship initiatives.

 

_________________________________________________________

Get in touch to find out more about how Meshh touch free technologies can help with consumer behavior analysis and sentiment research to improve event experiences.  You can also follow us here on linkedin for updates.

 

photocredit: unsplash.com/@benshares

June 15, 2020.

 

Contactless Technology & The Future Of Live Event Experiences

As we begin to dust off the cobwebs and get back to some sense of normalcy, contactless technologies are at the top of everyone's mind. There are new technologies being released each week, as well as a few older ones that are making a comeback given the current public health climate. Here’s a look at a few buzzworthy technologies that are sure to play a big role as we look to reopen the world for business.

 

Facial Recognition Technologies

As Facial Recognition tech has spent a lot of time in the headlines over the past 12 months, event organisers have started to investigate if the technology can be valuable at large gatherings. We’ve found the narrative to generally be that it’s too risky on a cost versus benefit basis. Top of the list for risk is navigating privacy issues associated with collecting and storing thousands of PII (personally identifiable information) images of consumers - not something most businesses want or need to take on.


An article published yesterday by the New York Times suggested that event law enforcement agencies should reconsider their use of the technology and reported that IBM is exiting from the facial recognition business due to potential biases.

 

Contactless Payments 

Contactless payment technologies are a no-brainer when it comes to eliminating potential transmission points. Phone-based technologies like Apple Pay and Google Pay have seen a surprisingly slow adoption prior to the COVID-19 outbreak, but a recent Mastercard poll says more than 50% of Americans are taking advantage of tap and go technologies. 

 

We’ve also seen retailers implementing scan-and-go tech that Amazon pioneered in their brick and mortar locations which eliminates long check out lines and cuts down on transmission risk for both consumers and staff. 

 

Event producers and venues are also looking at new ways to implement frictionless payments. While RFID wristband-based solutions have long been a festival favorite, venues like Levi’s Stadium have turned to app-based solutions for food, beverages and merch.

 

Frictionless Hotel Check Ins

Hotels are also looking for ways to reduce contact points once the world starts travelling again. Mobile-based virtual check in processes allow guests to bypass the front desk and head straight to their rooms without having to stop in the lobby. Guests can unlock their rooms using their mobile devices as well thanks to NFC technology

 

Thermal Scanning

Thermal scanning technologies are perhaps one of the most talked about solutions over the past few months. Suppliers have seen a huge spike in interest from all over the world, but a recent Washington Post article cautions event producers that these products may not be all that effective when it comes to identifying people with potential infections.  

 

Aside from cautioning the effectiveness of the tech, it will also create pinch points with higher dwell times as consumers wait for their scan, which doesn’t help alleviate the problem of congestion.

 

Location Based Capacity Monitoring

The PGA announced that they’ll be using RFID technology to track spectator movement around the upcoming Memorial Tournament in Columbus, Ohio. This technology will allow organizers to monitor crowd movement and capacity throughout the venue at any given time in an attempt to maintain social distancing. 

 

Some countries are trialing contact tracing apps like the one recently rolled out in Australia, but privacy champions are calling for caution as tech giants like Apple and Google step in to partner with governments on contact tracing initiatives.

 

Meshh is also leveraging our technology to provide clients with a way to monitor event capacity thresholds throughout their activations and venues. Using our passive WIFI analytics product, we’re able to alert staff when foot traffic in a particular area is picking up and additional social distancing measures need to be implemented.

 

Surveys & Data Collection Platforms

Gathering real-time consumer feedback will be an important piece of the reopening puzzle over the coming months. Where traditional methods using brand ambassadors with tablets won’t be as viable, Meshh’s contactless survey and data collection solution can help marketers and event organizers gather customer feedback without a potential transmission risk. Instead of interacting with a shared kiosk or tablet, consumers can complete dynamic surveys on their own mobile devices. 

 

The bottom line? None of these technologies are going to single-handedly solve our reopening issues, but each one has a role to play. It’s important for experiential teams, venue owners, event producers and commercial real estate to be open to a wide range of new technology over the coming months. While some will be temporary, some may become part of the “new normal.” Meshh’s solutions can help teams with a variety of reopening hurdles, as well as add value to existing operations, marketing and sponsorship initiatives.

 

_________________________________________________________

Get in touch to find out more about how Meshh touch free technologies can help with consumer behavior analysis and sentiment research to improve event experiences.  You can also follow us here on linkedin for updates.

 

photocredit: unsplash.com/@benshares

Contactless Surveys

May 21, 2020.

 

To say that we’re living in “uncertain” times is an understatement when it comes to the experiential marketing industry. COVID-19 has brought our industry to a grinding halt over the last few months. No more pop-ups, no more festivals, no more races...the “experience” has been taken out of “experiential.”

 

While it’s easy to get lost in the constant stream of news articles and tweets speculating about the future, with plenty of murkiness around the timeline of it all, there is some good news on the horizon. The general public are just as eager to dive back into live events as we are.

 

According to a recent Ipsos-reuters consumer poll, the most common responses were “hopeful” and “cautiously optimistic” about returning to daily routines post lockdown. Live Nation’s impact study from music fans reported 79% of fans expect to be back at live music events within 4 months of restrictions lifting. The demand is there, but a “new normal” mandates that the events industry flexes our creative muscles to develop new approaches to events and live experiences that keeps eager consumers safe. 

 

As we look ahead to the day when we can get (cautiously) back to work, it’s important to find ways to tighten the feedback loop between you and your fans. There will be a lot of approaches to integrating additional health and safety measures into live experiences over the next 12 to 18 months. Some will work better than others, but the most important thing you can do is keep a trained ear on consumer sentiment around the measures you’ve put in place. Building confidence in your audiences is key as we look to the second half of 2020 and into 2021. 

 

Meshh’s contactless survey tool provides event research teams a robust way to collect real-time, direct feedback via a consumer's own device, without having to implement additional health and safety measures. The tool allows teams to leverage the acceleration of technology adoption to solicit in the moment feedback around a specific activation, new health and safety measures, the overall experience and more. 

 

By connecting to a Meshh-provided plug and play wifi network, consumers will have the ability to connect to a custom survey on their mobile device, which is tailored to drive actionable insight based on in the moment fan sentiment at your event. Surveys are built from a variety of different question types, with options to include audio or video responses and incentives to complete the survey provided by a custom digital fulfillment tool to provide instant rewards for feedback.

 

This tool is just one way to employ touch free technology at your event or activation to gain a deeper understanding of onsite consumer sentiment.

 

_________________________________________________________

If you need to learn more about how visitors percieve your venue, event or brand activation, we’d love to hear from you. You can also follow us here on linkedin for regular updates.

Subway Wrap Station

 RESEARCH
subway wrap station

new product experiential survey

CHallenge

Clients often want to focus brand ambassadors' engagement time with consumers on positive brand messaging but also want to collect feedback on how the experience is perceived.  It's difficult to both effectively at a music festival activation (or any experiential activation for that matter).
 
Music Midtown in Atlanta was no different for Live Nation's brand team as they implemented the Subway Wrap Station for festival attendees to trial new menu items.

implementation

Meshh's onsite survey technology was used to reduce brand ambassador input, while improving event survey response rates - consumers were able to complete the survey directly on their own mobile device via a branded plug and play wifi network – on completion, consumers were immediately served digital vouchers with concert cash as the incentive for their feedback.
 
Due to the ease of consumers understanding how to connect to a wifi network, brand ambassadors focused their time on brand messaging while quality feedback was collected at scale on consumers' own devices. 

INSIGHTS & ACTIONS

By leveraging the music festival partnership and speaking directly with their target audience, Subway were able to gain deeper insights into the competitive set of quick serve restaurants (QSRs) and ensure they understood consumer choices around their new wrap menu items.

Twisted Tea

RESEARCH

twisted tea

sponsorship effectiveness survey

CHallenge

As part of a recently signed NASCAR sponsorship, Twisted Tea wanted to understand visitor opinions about the brand across multiple event locations, before and after engaging with their partnership activation.

implementation

Meshh developed and delivered a branded onsite consumer survey directly to visitors' mobile devices without the need to wait for an available tablet device – scaling onsite survey response rates, immediately after the experience, in exchange for digital vouchers to obtain branded merchandize.
 
We also deployed 4 analytics sensors to measure quantitative behavior around the key elements of the activation. 

INSIGHTS & ACTIONS

The research enabled insights such as;
  1. An overwhelming majority of respondents left the activation with a “very positive” or “somewhat positive” opinion of Twisted Tea
  2. Most respondents who had never heard of or tasted Twisted Tea prior to the event indicated they were “very likely” to purchase Twisted Tea in the next 3 months.
 
Analytics data from the event enabled insights such as time spent with brand of 27mins on average - minor tweaks to the layout could increase the flow of footfall through the experience and reduce queue times while increasing the number of consumers exposured to the new product trials.