Category: Partnerships

 

September 29, 2020.

 

It's almost a year on from when Meshh were at Advertising Week New York measuring visitor behaviours, we wanted to share this infographic revealing some of the key insights we captured during the partnership last year.

 

Meshh deployed analytics sensors across the flagship Advertising Week event at the AMC Center in New York's Upper West Side.  Stages, sponsored lounges and networking areas were covered, in order to analyse visitor behaviour patterns.

 

Key insights included:

• Total visitors, dwell times and their repeat behaviours
• Sponsors and partners feedback on exposure and engagement at their activation
• Analysis of popular speakers and which had the highest attendance with the longest dwell times, which was leveraged to optimise future schedules.
• Comparison of arrival times in relation to the event schedule

 

 

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March 25, 2021.

 

We’re excited to announce that we’re going to be at the Event Production Show on 26-27 May 2021 at Farnborough International – our first real-life event in over a year!

 

On Wednesday 26th May, our CEO Caroline McGuckian, will be taking the stage with Matt Roberts, Formula 1 Global Research Director to talk about how technology can be used to improve fan experiences.

 

We will also have an exhibition stand for the duration of the event;  

• Register for your tickets here
• book time to meet with us  

 

We look forward to seeing you there!

 

Team Meshh

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For any questions or information about Meshh’s spatial analytics technology and how it could benefit your business, please get in touch. You can also follow us here on linkedin for updates. 

September 17, 2019

Meshh to Deliver Insight Into Delegate Engagement at the AMC Center for Advertising Week New York

 

NEW YORK /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate engagement at the September event (23rd – 26th), a gathering of marketing, advertising, technology and brand professionals.

With an anticipated 98 thousand attendees visiting over 290 events and featuring 1,216 speakers, Advertising Week New York engaged Meshh to gain insight into visitor behavior at the event, identifying which speaker sessions prove the most popular and revealing how delegates use the stages, branded lounges and networking areas.

Using passive Wi-Fi analytics technology, Meshh's sensor-based methodology sends anonymous visitor behavior data to a live dashboard to measure engagement, dwell, reach and frequency at live events and experiences. The aim of this partnership is to enable Advertising Week to optimise North America's largest marketing event by enhancing the attendee and sponsor experience, while informing operational decision making.

Morgan Martin, Advertising Week New York's Director of Marketing said: "We are really excited to partner with Meshh and utilize their technology. The data we will get from them will help us provide better, more personalized live programming at all of our events across our global audiences."

Duncan McIntyre, Managing Director of North America, Meshh responded: "Using data to measure where people are and how they move around at an event is key for helping event organisers learn more about the total addressable market of attendees, the total reach and the effectiveness of different activities in physical spaces.  That's why we're very excited to be partnering with Advertising Week, spending time with the industry's thought leaders and being inspired by the great speaker line-up."

Note to editors:

Meshh will also be hosting two sessions at the event:

Jake Pryszlak, Meshh's Research & Insight Manager will be moderating a panel with clients Justin Logerfo, Director, Advertising Analytics at TripAdvisor, Erik Alden, VP, Director Business Leadership at Momentum Worldwide and Nielsen's VP of Entertainment Research, Kathy Lubner.

The workshop will deliver insight into how Nielsen and Momentum are using data-driven decision making for real-world brand initiatives and how Meshh data is translated into actionable insights.

Jake will also be hosting Live Nation's VP, Product Management, Anubhav Mehrotra in a fireside chat.

Online resources

• Meshh webpage https://meshh.com/ 

About Meshh

Meshh provides passive behavioural technology, helping event organisers, venues and brands measure visitor engagement and interaction in their spaces.

We help marketers learn more about how customers behave in real world environments, delivering actionable insight and assisting ROI measurement.

Then we help them deliver richer, more immersive experiences.

We're proud to work with market leading organisations including Verizon, US Open, World Rally Cross, Nielsen, Live Nation, Bose, Harley Davidson, CVS and Smartwater.

 

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