Category: Partnerships

Advertising Week Infographics

 

September 29, 2020.

 

It's almost a year on from when Meshh were at Advertising Week New York measuring visitor behaviours, we wanted to share this infographic revealing some of the key insights we captured during the partnership last year.

 

Meshh deployed analytics sensors across the flagship Advertising Week event at the AMC Center in New York's Upper West Side.  Stages, sponsored lounges and networking areas were covered, in order to analyse visitor behaviour patterns.

 

Key insights included:

  • Total visitors, dwell times and their repeat behaviours
  • Sponsors and partners feedback on exposure and engagement at their activation
  • Analysis of popular speakers and which had the highest attendance with the longest dwell times, which was leveraged to optimise future schedules.
  • Comparison of arrival times in relation to the event schedule

 

 

_________________________________________________________

If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

Event Production Show 2021

March 25, 2021.

 

We’re excited to announce that we’re going to be at the Event Production Show on 26-27 May 2021 at Farnborough International – our first real-life event in over a year!

 

On Wednesday 26th May, our CEO Caroline McGuckian, will be taking the stage with Matt Roberts, Formula 1 Global Research Director to talk about how technology can be used to improve fan experiences.

 

We will also have an exhibition stand for the duration of the event;  

 

We look forward to seeing you there!

 

Team Meshh

_________________________________________________________

For any questions or information about Meshh’s spatial analytics technology and how it could benefit your business, please get in touch. You can also follow us here on linkedin for updates. 

 

IFF 2020

September 8, 2020.

 

We were thrilled to take part in IFF this year as an Official Content Partner. Across the two days of the Wednesday and Thursday event, we had an opportunity to hear directly from music industry leaders about the impact that COVID-19 has had and the plan to bring events back online.

 

Our biggest take away was that there are good things on the horizon! From major globally known festivals to smaller independents, everyone is optimistic that the industry is going to bounce back better than ever.

 

A special thanks to the IFF + IQ Mag teams for doing a great job at replicating the in-person conference experience.  Read more on the festival's website

 

_________________________________________________________

If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

 

 

 

Blog

BLOG
Press

Caroline asked to judge FMBE Awards

We are thrilled to announce that Meshh CEO, Caroline McGuckian, has been invited to judge two categories in the Field Marketing and Brand Experience Awards 2023, the Most Immersive Event (mass consumer) category and the ​​Most Effective Roadshow or Shopping Centre Campaign. Caroline commented, “Judging awards is not to be taken lightly, and I am…

Press

Meshh announces two new appointments

We are excited to announce the expansion of our international team, with the appointment of Joe Lapreay in the US as a business operation associate and Aakif Nazir in the UK as a product developer. “From the initial brief to the deployment of sensors and the final report, client experience is a priority at Meshh.”…

Press

Meshh and Sky Nominated for FMBE Awards 2023

In exciting news to kick off Q4, we are thrilled to announce that our work with Sky has been shortlisted for the 2023 FMBE Awards in two categories: ‘Instore Marketing’ and ‘Evolving Brand Relationships’.  Our team has been nominated for the ‘Most Effective Instore Marketing’ category thanks to our work with Sky’s commercial team. We…

Content

Measuring the Movement of People in Spaces Over Time: Unveiling the True Value of Data

In this blog, we explore how measuring human movement in spaces can help businesses, event organisers, and urban planners in our interconnected world.

Press

Meshh to measure the first Pacific Airshow Gold Coast

We are excited to announce that we have been chosen by Pacific Airshow to deliver data and analytics for its first-ever airshow at Gold Coast, Australia. 

Content

Techniques that work and those which don’t

Explore why collecting behavioural data anonymously and passively using WiFi provides unparalleled advantages over conventional methods.

Content

The Key Differences in Spatial Analytical Data Collection: Indoor Events vs. Outdoor Events

Learn about the key differences in collecting spatial analytics data at indoor and outdoor events and how it can optimise event experiences.

Press

Gain Deeper Insight into Attendee Behaviour with Meshh at AFIC 2023

Are you a festival professional looking to gain a deeper insight into your attendee’s behaviour? Or are looking for methods to evaluate the success of activations, sponsors and operations?

12345...8

Advertising Week Partnership

September 17, 2019

Meshh to Deliver Insight Into Delegate Engagement at the AMC Center for Advertising Week New York

 

NEW YORK /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate engagement at the September event (23rd – 26th), a gathering of marketing, advertising, technology and brand professionals.

With an anticipated 98 thousand attendees visiting over 290 events and featuring 1,216 speakers, Advertising Week New York engaged Meshh to gain insight into visitor behavior at the event, identifying which speaker sessions prove the most popular and revealing how delegates use the stages, branded lounges and networking areas.

Using passive Wi-Fi analytics technology, Meshh's sensor-based methodology sends anonymous visitor behavior data to a live dashboard to measure engagement, dwell, reach and frequency at live events and experiences. The aim of this partnership is to enable Advertising Week to optimise North America's largest marketing event by enhancing the attendee and sponsor experience, while informing operational decision making.

Morgan Martin, Advertising Week New York's Director of Marketing said: "We are really excited to partner with Meshh and utilize their technology. The data we will get from them will help us provide better, more personalized live programming at all of our events across our global audiences."

Duncan McIntyre, Managing Director of North America, Meshh responded: "Using data to measure where people are and how they move around at an event is key for helping event organisers learn more about the total addressable market of attendees, the total reach and the effectiveness of different activities in physical spaces.  That's why we're very excited to be partnering with Advertising Week, spending time with the industry's thought leaders and being inspired by the great speaker line-up."

Note to editors:

Meshh will also be hosting two sessions at the event:

Jake Pryszlak, Meshh's Research & Insight Manager will be moderating a panel with clients Justin Logerfo, Director, Advertising Analytics at TripAdvisor, Erik Alden, VP, Director Business Leadership at Momentum Worldwide and Nielsen's VP of Entertainment Research, Kathy Lubner.

The workshop will deliver insight into how Nielsen and Momentum are using data-driven decision making for real-world brand initiatives and how Meshh data is translated into actionable insights.

Jake will also be hosting Live Nation's VP, Product Management, Anubhav Mehrotra in a fireside chat.

Online resources

About Meshh

Meshh provides passive behavioural technology, helping event organisers, venues and brands measure visitor engagement and interaction in their spaces.

We help marketers learn more about how customers behave in real world environments, delivering actionable insight and assisting ROI measurement.

Then we help them deliver richer, more immersive experiences.

We're proud to work with market leading organisations including Verizon, US Open, World Rally Cross, Nielsen, Live Nation, Bose, Harley Davidson, CVS and Smartwater.

 

_________________________________________________________

If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates.