IFF 2020

September 8, 2020.

 

We were thrilled to take part in IFF this year as an Official Content Partner. Across the two days of the Wednesday and Thursday event, we had an opportunity to hear directly from music industry leaders about the impact that COVID-19 has had and the plan to bring events back online.

 

Our biggest take away was that there are good things on the horizon! From major globally known festivals to smaller independents, everyone is optimistic that the industry is going to bounce back better than ever.

 

A special thanks to the IFF + IQ Mag teams for doing a great job at replicating the in-person conference experience.  Read more on the festival's website

 

_________________________________________________________

If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

 

 

 

September 8, 2020.

 

We were thrilled to take part in IFF this year as an Official Content Partner. Across the two days of the Wednesday and Thursday event, we had an opportunity to hear directly from music industry leaders about the impact that COVID-19 has had and the plan to bring events back online.

 

Our biggest take away was that there are good things on the horizon! From major globally known festivals to smaller independents, everyone is optimistic that the industry is going to bounce back better than ever.

 

A special thanks to the IFF + IQ Mag teams for doing a great job at replicating the in-person conference experience.  Read more on the festival's website

 

_________________________________________________________

If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you and you can follow us here on linkedin for updates. 

 

 

 

Formula One

ANALYTICS

FORMULA ONE

fan experience &

commercial excellence

CHallenge

Following the recent acquisition by Liberty Media, Formula One have invested heavily in the live fan experience. 

They’ve also focussed on commercialising their assets in new ways and are keen to better demonstrate the value of their live events to global and local partners and stakeholders.

Their Global Research team therefore engaged Meshh to deliver insight into spectator behaviour around race circuits, whilst assessing commercial opportunities.

implementation

Following a successful proof of concept in Austin, Texas in 2017, Meshh have deployed c.60 Analytics sensors across 10 races a season in 2018 and 2019, to monitor footfall and understand visitor behaviour around: 

  • Entrances & exits
  • Grandstands
  • Food & beverage
  • Merchandise stands
  • Fan zone activations 
  • Paddock Club

Our technology is used to evidence when visitors arrive on the circuit, journey patterns throughout the event, most popular entrances & exits, optimum placement for retail outlets, how visitors engage with the fan zone, dwell time in grandstands, wayfinding hotspots and the impact of track activity on engagement with invested assets.

INSIGHTS & ACTIONS

Supported by unprecedented levels of insight into visitor behaviour, Formula One have refined their approach to race weekends including:

  • Amending their retail strategy to support the F1 Megastore with satellite stands across circuits 
  • Changing locations of fan activations to maximize awareness and engagement
  • Increasing the appeal of multi day tickets

Meshh also supported the launch of an ‘F1 Event App’ to improve information and wayfinding at races and increase value for money perceptions.

7 key attributes for Reopening Technology

September 23, 2020.

 

Tools for capacity monitoring and understanding visitor behaviour, and the associated ROI, are now at the forefront of marketing and operations professionals around the globe. Whether it’s in retail environments, stadiums, exhibition venues or public spaces, the best minds in the industry are hard at work understanding new requirements for monitoring visitor behavior, capacity and crowd density to allow for the safe return to live experiences.

 

Simultaneously, there’s a lot of noise in the market with an increased amount of tech providers ‘pivoting’ into this specialised area, selling unproven products and technology which were developed only a couple of months ago.  To help navigate, we’ve highlighted 7 key attributes to help your decision-making process easier.

 

 

1. Flexible placement

 

– The COVID-19 pandemic has raised visitor behavior questions that may have never been considered in the past.  As a result, the technologies you employ need to be discreet and robust enough to exist in any type of environment. Technologies that rely on existing infrastructure or an action by consumers are limited in their accuracy to measure density or capacities in key areas. Choosing a flexible solution will improve the longevity of the technology for future use.

 

2. Deployment

– Relevant to flexibility is the ease at which the technology can be deployed. Does your strategic plan for your space involve a large capex investment, reliance on existing infrastructure for connectivity and bandwidth? Does it require a team of expert technicians traveling to install it or, is there an option for sensors to be self-deployed following a basic product training session? Ensuring technology is turnkey for deployment is a vital part of evaluating new technologies.

 

3. Reporting & Benchmarks

– Does your vendor have experience working in your sector to assist with the right questions to ask, reporting metrics, benchmarks and ultimately, making better decisions around what success looks like?  Real-time reporting dashboards with easy to understand metrics are an important part of driving analytical decision making with key stakeholders. For additional flexibility, seek out tools that have a variety of export options to make it easy to ingest data into reporting templates, databases or aggregators.

 

4. deeper insight

– If a deeper dive into your data is required to distill key learnings, it’s important to find a platform with a dedicated insights team that can help draw key learnings from your measurement campaigns.

 

5. additional reopening features

– In addition to having extensive experience in the field of crowd analytics, has your vendor recently released features such as capacity and density monitoring to provide tools for your operations team to monitor foot traffic metrics in key areas of concern?  Consider what features are critical to understanding if the new measures you have in place are effective.

 

6. alerts and support

– What systems are in place to monitor behaviors during up time? The ability to set capacity thresholds with a simple email and SMS alert system will keep your security teams in the loop so they can respond to incidents faster, avoid overcrowding, bottlenecks and adjust staffing where appropriate.

 

7. consumer privacy compliance

– Is the technology compliant with local privacy guidelines?  GDPR and CCPA have very strict guidelines on what is legal with regard to collecting, processing and storing Personally Identifiable Information (PII).  A passive and anonymous system will ensure there is no need for visitors to connect to WiFi, Bluetooth or download an event app. By passively understanding the movement of mobile devices, you will not only be sure that the information you have gathered on behavioral data will not breach any local privacy guidelines, but you will also have the largest sample size of data for analysis with minimized barriers for data collection.

 

If you’ve made it to this point, reading the article on Meshh’s blog page, you may not be surprised to hear that our platform covers off all of these challenges!  If it sounds like something that is of value to your team in getting visitors back to your venue, retail or publicly accessible space, please get in touch to learn more.

 

Photo by luka lojk on Unsplash

Bose

ANALYTICS

bose

experiential tour metrics

CHallenge

Bose's launch campaign for their new Frames range of sunglasses with built-in speakers, comprised an 80 location tour of the US to connect with surf and snow markets.
 
Bose were keen to establish consistent reporting metrics to understand which location drove the most exposure for the brand, identify where they generated the most engagement and understand how successful the tour had been against their KPIs. 

implementation

Meshh sensors were installed in the two activation trucks prior to setting off on their journeys across North America, enabling the Bose team to simply turn up at each location and instantly track visitor behaviour.

INSIGHTS & ACTIONS

Meshh enabled ROI comparisons across the multi leg tour, providing real-time access to event data - to evaluate event & brand ambassador performance.

This simplified post event reporting, freeing up the account management team to work on optimising future location selections and making programming improvements.

Reopening Analytics Tech

July 17, 2020.

 

As venues have cautiously started to reopen, so have longer term strategic planning conversations, RFIs and briefs for brand activities.  Leading into the weekend, here’s a brief snapshot of what we’re seeing and hearing.

 

With many conferences with physical attendance pushing to 2021, AI-Everything in Dubai is one we're excited for,  rescheduled for March 2021. You can catch up on virtual content on their website in the meantime.

 

When the infection rate stays below 10 for 3 months , we can look forward to live music events  like this at the Sandstone Point Hotel outside of Brisbane in Australia.

 

Until then... the Drive-In is trending in a big way… and a safe bet for getting out, but staying safe!  Here’s our favorites;  Live Nation (St Louis, Nashville, Indi), TriBeCa Film Fest (NY, CA, TX). Kilburn Media partnering with Brookfield (TX, MN, NJ).

 

The Drum held a session with Neustar on the Agile Marketing, Analytics Agility and using data to make decisions to optimise against your KPIs in digital marketing - a conversation that resonated with us as we see a trend in our clients across events, Conferences, CRE and experiential, who are all planning on returning with an increased level of analytics in their measurement methodology.

 

_________________________________________________________

If you need a simple, scalable way of collecting visitor behavior data in any physical space, we’d love to hear from you. Follow us here on linkedin for updates and have a great weekend!



 

 

Blog

BLOG
Press

From Pop Ups To Flagships, Meshh Solves Retail Pain Points

Retailers love data. Like, really love it. And they’re good at collecting it. The best of them have in-house data teams and analysts and proprietary business intelligence tools. They track everything from queue times to price-change effects to how weather impacts sales—all to predict what customers will need or want at a particular location, hopefully

Press

Driving Success: Turbocharging ROI at Auto Shows

Auto shows are hugely important to anyone looking to build brand affinity and generate leads. Even with the scaled-down events being put on during COVID and likely to continue, you’re looking at thousands of past, present and/or potential customers. There’s a lot of data to be had, but collecting, reporting and acting on it is

Press

Measuring Event Marketing ROI - the “Fine Line” for Future Success

Earlier this month, Meshh CEO Caroline McGuckian had this kicker of a quote in a Limelight Platform original article about measuring event marketing; “There is a perfectly good business in being second …. because they’ll have learned from the first people’s mistakes. They’ll be much more commercial, much more sensible, much more efficient, much more

Press

Meshh announces channel partnership with Relo Metrics

Brands and rights holders using the AI-powered sponsorship analytics platform Relo Metrics ,can now correlate in-market sales with in-venue sponsorship evaluation of activations. LONDON, Aug. 25, 2021- Relo Metrics, the AI-powered sponsorship analytics platform formerly known as GumGum Sports, today announces an exclusive partnership with spatial intelligence company Meshh, allowing it to tap rich behavioral data on how audiences

Press

Meet Sam Fisher, Account Manager

June 4, 2021. We’re excited to announce the hire of our new developer Mark Jenkins. Mark brings with him over 13 years’ experience within the media industry; he’ll play an integral role in supporting our Technical Director as we move into our next stages of development. We couldn’t be happier to have him join the team!

Press

Limelight Platform Announces the Acquisition of Meshh

TORONTO, June 15, 2021 — Limelight Platform is excited to expand its offerings in the experiential space with the acquisition of Meshh, the leading SaaS-based spatial analytics technology provider, from CSM Sport and Entertainment Holdings Limited. A powerful complement to Limelight’s active first-party data analysis, Meshh’s spatial intelligence software and GDPR-compliant sensor technology provides the opportunity to

Press

Meet Mark Jenkins, Developer

June 4, 2021. We’re excited to announce the hire of our new developer Mark Jenkins. Mark brings with him over 13 years’ experience within the media industry; he’ll play an integral role in supporting our Technical Director as we move into our next stages of development. We couldn’t be happier to have him join the team!

Partnerships

Advertising Week Infographics

  September 29, 2020.   It’s almost a year on from when Meshh were at Advertising Week New York measuring visitor behaviours, we wanted to share this infographic revealing some of the key insights we captured during the partnership last year.   Meshh deployed analytics sensors across the flagship Advertising Week event at the AMC

Santander

ANALYTICS

santander

experiential tour metrics

CHallenge

As part of their broader UEFA Champions League sponsorship, Santander ran a ‘Numbers Can’ roadshow, harnessing the power of football to improve the nation’s numeracy skills and change lives for the better.   
 
Meshh were contracted to measure visitor engagement and provide contextual data across the 13 leg tour. 

implementation

Santander ran a range of activities on the truck so were able to measure direct interactions from participants. However with a larger area for people to engage in outside of the truck, further insight was required to complete the picture. 
 
We therefore placed two sensors in key zones on the truck to capture passing footfall, engaged visitor numbers, zonal preference, dwell time, peak times and most popular location on the tour.

INSIGHTS & ACTIONS

Meshh data enabled Santander to better understand how effective their roadshow had been - revealing how much exposure their brand had achieved, which location drove the greatest ROI and which zone on the stand proved most popular.

Meshh Releases New Capacity Monitoring Tech

September 17, 2020.

 

NASCAR Ran Successful Trials of the Feature in the Concourses at Daytona International Speedway Races and will Continue Throughout the Season

 

NEW YORK -- Meshh, the leading global behavioral technology company that helps brands and properties like Michelin, Verizon, US Open, Live Nation and Diageo measure visitor engagement and interaction in their physical spaces, today announced the release of a new “Capacity Monitoring” feature that will complement the company’s behavioral analytics technology.

 

Meshh developed the new “Capacity Monitoring” feature to address clients’ growing requests to enlist seamless technology to closely monitor event capacity in response to the global COVID-19 pandemic. The monitoring technology compliments Meshh’s existing contactless event technology suite and analytic platform, and can be quickly installed in any venue. Once the client sets capacity thresholds for specific areas of their space, they will receive immediate notifications once an area passes their pre-set threshold and can determine next steps.

 

"We're pleased to be able to provide additional features to our platform to inform our clients and monitor visitor behaviors as live events and venues come back online," said Duncan McIntyre, Managing Director, Meshh North America. "Analytics data for events is more important than ever and our new capacity monitoring tool will assist with comfort levels and operational excellence moving forward."  

NASCAR began testing the new “Capacity Monitoring” technology at its events at Daytona International Speedway in August and will continue to utilize key behavioral data from the Meshh analytics platform as fans return to select tracks around the country.

 

“We are thrilled that our passionate fans are returning to select events but understand that we have a great responsibility to do it safely,” said NASCAR’s executive vice president and chief innovation officer, Craig Neeb. “The tools Meshh has developed provides us with technology to monitor the behaviors of our fans so we can react if needed to ensure their safety, and the safety of our event staff and even teams. Our initial trials to monitor capacity at Daytona International Speedway were highly positive and we look forward to rolling it out as our season progresses.”

 

Meshh Analytics uses passive Wi-Fi analytics technology with a sensor-based methodology to send anonymous visitor behavior data to a live dashboard to measure engagement, dwell, reach, and frequency at live events and experiences. Data is used to enhance the attendee and sponsor experience, provide ROI metrics and inform operational decision making. 

For more information visit https://meshh.com/products/spatial-analytics/

IMAGES FOR USE

Meshh Capacity Monitoring Mobile Portal (click image for hi-res download)
Meshh Capacity Monitoring Dashboard (click image for hi-res download)
Meshh passive wifi analytics sensor (click image for hi-res download)

About Meshh

Meshh provides passive behavioral technology, helping event organizers, venues and brands measure visitor engagement and interaction in their spaces.

We help marketers learn more about how customers behave in real-world environments, delivering actionable insight and assisting ROI measurement.

We're proud to work with market-leading organizations including Michelin, Verizon, US Open, World Rally Cross, Nielsen, Live Nation, Bose, Harley Davidson, CVS and Diageo.

 

Media Contacts: 

Duncan McIntyre, Managing Director North America
duncan.mcintyre@meshh.com

Caroline McGuckian, CEO
Caroline@meshh.com

Westfield Oculus

ANALYTICS

westfield oculus

crowd intelligence study

CHallenge

Now in its second year, Westfield Oculus utilized Meshh analytics to gather critical information about visitor behavior during the holiday market and used that information to adjust and expand the 2019 market. 

This focused on year-on-year improvements and further analysis on the effectiveness of the expanded footprint.

implementation

Meshh deployed nearly double the sensors for twice as long as the previous year, which gave the analytics team the ability to draw even deeper insights into the performance of each vendor and the wider traffic patterns around them.

INSIGHTS & ACTIONS

Improvements made year-on-year resulted in marked increases in overall traffic patterns as well as quality of engagement, while dwell time at stalls remained consistent. 

We identified clear differentiation in visitor behaviour between the two distinct areas of the market and provided ongoing, data-driven justification for retail partners and sponsors to invest in the growing opportunity at Westfield Oculus. 

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