Analytics

World Rally Cross

Rights Holder Event + Partnership Measurement

Challenge

Meshh were approached to provide insights and analyse visitor behaviour in and around the 2018 WRX race at Circuit of the Americas in Austin Texas, USA.

Implementation

Analytics sensors were installed across the entire event, covering the major activations, sponsor experiences, key spectator areas, the main stage, F&B and merchandise locations.

Insight + Actions

Meshh delivered comprehensive insight into the movement of visitors around the circuit, highlighting:

peak arrival & departure times
peak arrival & departure times
how long visitors stayed at the event
how long visitors stayed at the event
how different activations and sponsors performed
how different activations and sponsors performed
how behaviour differed across the circuit
how behaviour differed across the circuit
Testimonials

What Our
Clients Say

Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.

Formula e
Matt Roberts
VP of Business Intelligence, Formula E

Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture

can-am-1
Kristen Key
Experiential Marketing Specialist, Can-Am Off-Road

The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.

xmc
Chris Smith
Account Manager, XMC

Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.

ptnr
Jim Chestnutt
Partner, Business Development

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