Analytics
USGA Trophy Tour
Experiential Tour Study
Challenge
The US Open Trophy was sent on a 20+ stop tour ahead of the 2019 tournament. Tour goals were to increase overall awareness and ticket sales for the USGA Golf Championship, to extend the USGA social presence and to create value for its key sponsors and partners.
Implementation
Analytics were collected at each stop of the tour, allowing for measurement of the various types of tour stop locations.
Insight + Actions
The US Open were able to determine which tour stop categories were most successful for maximising reach and depth of engagement. Street fairs and large scale events had a greater overall reach, whilst auto dealerships and corporate events delivered longer dwell times.
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Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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