Analytics
Sony
Tradeshow Activation Metrics
Challenge
Measure delegate engagement across key zones on the Sony stand during the 4-day Mobile World Congress (MWC) event in Barcelona.
Implementation
Meshh sensors were placed in all key product demonstration zones and the stand’s cinema, to track behaviour across the Sony footprint.
Insight + Actions
Meshh highlighted popular product zones and times, as well as the impact of stand activity on visitor engagement.
Armed with accurate event data, Sony were able to identify the percentage of stated overall attendance who engaged with their stand, as well as undertaking a day-on-day analysis of visitor numbers.
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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