Analytics
SailGP
SailGP leveraged Meshh insights to better understand visitor behavior based on ticket type.
The Challenge
For the New York City Sail Grand Prix on Governor’s Island, SailGP wanted to gain insight into how a day in the life varies across different ticket type holders including general admission guests, grandstand ticket holders, and VIPs. SailGP also wanted to understand the effectiveness of their sponsored assets, concert experiences, and experiential components added to the event. Lastly, sensors were placed outside the venue to measure potential expansion opportunities for the following year.
Implementation
Meshh deployed over 25 Spatial Analytics sensors at the event throughout the fanzone, at various food and beverage locations, hospitality areas, sponsor activations, grandstands, and ferry entrances.
Insights + Actions
- Custom analysis across each ticket type to analyze how and where engagement time was spent across the venue.
- Sponsor comparison and location analysis to fuel renewal conversations and inform YoY pricing and location strategy.
- Operational data on arrival and departures times along with travel times from ferry entrances to the venue to better inform staffing and programming.
- Measure performance for the concert appearance across ticket types to better understand how effective the concert was in retaining visitors and across what ticket type.
- Identify the number of devices during race times outside the venue across each day to potentially expand the site for next year’s race.
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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