Analytics

Rockefeller Center

Retail Visitor Intelligence

Challenge

Rockefeller Center were looking to gain insight into the millions of people who visit the Rockefeller Center each year, as well as understanding arrival behaviors, interactions, and movement around the landmark property and neighboring blocks.

Implementation

Meshh deployed over 45 strategically placed sensors to capture millions of data points during the 3 month deployment.

This enabled our analytics team to reveal patterns of movement around each of the major attractions, as well as across the various public and retail spaces at Rockefeller Center, which is split between tenants and tourists.

Insight + Actions

Meshh identified when, where and how people accessed the property, the frequency & length of time visitors engaged in the property and various attractions, as well as tracking how behaviour changed over time.

We were able to establish a relationship between visitors and the areas they visited, highlighting nuances such as whether visitors to ‘Top of the Rock’ stayed longer on site.

The insights gained have given Tishman Speyer the ability to:

Identify areas to deploy staff and resources
Improve wayfinding
Encourage visitors to attend
Enhance commercial and sponsorship potential

Testimonials

What Our Clients Say

Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.

Matt Roberts

VP of Business Intelligence, Formula E

Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture

Kristen Key

Experiential Marketing Specialist, Can-Am Off-Road

The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.

Chris Smith

Account Manager, XMC

Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.

Jim Chestnutt

Partner, Business Development

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