Analytics
PGA Tour
The PGA Tour leveraged Meshh’s Spatial Analytics platform to better understand how visitors spend their time at PGA Tour events.
The Challenge
The PGA Tour need to develop a better understanding of where visitors spend their time while on-site at a PGA Tour event. Are fans spending the majority of their time around the gate through which they entered, or do they explore other areas of the course? What paths do they take from one point to the next?
Implementation
Meshh deployed dozens of sensors throughout multiple PGA Tour stops at gates, various food and beverage outlets, hospitality areas and branded-activations.
Insights + Actions
Through a variety of custom reporting, Meshh analyzed visitor behavior to understand the likelihood a visitor was to traverse to a certain part of a course after entering through a specific gate; this data will act as a benchmark for future measurements to improve YoY traffic flows. Additionally, comparative data across tournaments was leveraged to better understand which events visitors were likely to stick around longer and where they were likely to spend their additional engagement time. Finally, Meshh provided analysis around ticket type and measured the success of various levels of hospitality areas.
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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