Analytics
Nike
Retail Store Opening Visitor Dynamics
Challenge
Nike were keen to generate key insight into consumer journeys, shopper behaviour, dwell time and footfall in their flagship store, Niketown, on London’s Oxford Street.
Implementation
Meshh deployed 32 sensors at Niketown for 3 months, creating analytics on both a store, floor and zonal level.
Insight & Actions
Over this period, we were able to tell Nike the directional flow of visitors, whether they entered the store from Regent Street or Oxford Street, the most popular departments within the store and which department visitors were most likely to engage with first.
Meshh’s Analytics report has informed a broad spectrum of internal stakeholders, including the teams responsible for staffing, visual merchandising and floor planning.
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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