Analytics
Lego
Experiential To Retail Conversion Study
Challenge
To celebrate the release of The LEGO Movie 2: The Second Part, LEGO toured an activation across four locations in the UK and Germany.
LEGO needed to measure the effectiveness of these activations at driving footfall to their nearby participating stores, as well as tracking broader engagement metrics to prove ROI.
understand how successful the tour had been against their KPIs.
Implementation
Meshh deployed 2 sensors, on the activation and inside the nearby LEGO stores. They were able to gather data on footfall at the activation but also measure the number of people who were seen at both, and the time it took for visitors to go from A to B.
Insight + Actions
Meshh provided detailed metrics for LEGO to report on the activations’ success to stakeholders, as well as proving the impact experiential has in driving footfall to nearby LEGO stores.
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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