Analytics
Jeep
Experiential Engagement Metrics
Challenge
Working alongside Nielsen Sports Italy, Jeep wanted to measure engagement with the Jeep Experience Tour at three key European cities.
Implementation
Meshh sensors were placed in key car display areas and the main information point, to help Jeep understand how visitors engaged across their space.
Insight & Actions
Meshh Analytics helped Jeep and Nielsen to measure the ROI of their activations across their scheduled events. With a comprehensive post campaign report, Jeep were able to benchmark different environments and cities, analyse peaks of visitor engagement with 15min, 30min, hourly and daily levels data and measure the overall dwell time spent with Jeep, which they’ve never been able to do until now.
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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