Analytics
Formula 1
Fan experience & commercial excellence
The Challenge
Meshh has been working with Formula 1 since 2017, delivering insight into spectator behaviour around race circuits, whilst assessing commercial opportunities across 10 races per year across the globe.
Implementation
Meshh deploys our sensor technology to monitor footfall around several key areas which may include:
- Fanzone
- Entrance & Exits
- Grandstands
- F&B
- Merchandise
- Sponsor / Partner activations & assets
The data collected is analysed to understand journey patterns and engagement to provide a detailed report on fan behaviour and event ROI.
Insights + Actions
- Amended retail strategy to increase satellite units across circuits and maximise sales revenue
- Understanding the impact of entertainment and track activity scheduling as well as informing where fans are choosing to watch the various track events
- Changed location of fan activations to maximise awareness and engagement for brand partners
- Fanzone data used to renew partner contracts and provide overall brand exposure
- Optimised fan experience based on behavioural data collected on the segmenting of general admission & VIP ticket holders
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
Contact us
Ready to Transform Your Space?
Contact us today to learn more about how our spatial analytics solutions can benefit your business.
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