Analytics

Formula 1 Live

Fan Experience & Commercial Excellence

Challenge

In a bid to expose new audiences to the race day experience, F1 run F1 Live events in cities near the main Grands Prix.
Meshh were tasked with measuring the success of the events in Marseilles, Milan and Miami to track whether they’d hit their KPIs.

Implementation

15 sensors were deployed at each city centre based event, to measure fan engagement with F1 & partner activations, a main stage showing track activity across the race weekend, merchandise stands and F&B.

Insight + Actions

F1 gained insight into total visitors at each event, dwell time on site, visit frequency, peak times for merchandise, most popular zones within the event and number of people also seen at the main F1 event in each respective country.
Engagement data was also provided to partners including Heineken and Red Bull, to prove the value of activating at F1 events.
Testimonials

What Our
Clients Say

Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.

Formula e
Matt Roberts
VP of Business Intelligence, Formula E

Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture

can-am-1
Kristen Key
Experiential Marketing Specialist, Can-Am Off-Road

The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.

xmc
Chris Smith
Account Manager, XMC

Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.

ptnr
Jim Chestnutt
Partner, Business Development

Contact us

Ready to Transform Your Space?

Contact us today to learn more about how our spatial analytics solutions can benefit your business.

"*" indicates required fields

Untitled*