Analytics
Brookfield Place
retail event partnership roi
Challenge
Gather critical performance data in lower Manhattan’s Brookfield Place during the 2019 Light Up Luminaries installation, in order to fuel future corporate and brand partnerships.
Implementation
Meshh collected data over a 6 week period, via semi-permanent sensors installed in 8 key identified areas.
Strategic, yet discreet placements permitted optimal measurement of visitor engagement and footfall without affecting the installation’s aesthetics.
Insight + Actions
Meshh was able to deliver insight into how engagement within the space differed from week to week, as well as at each location throughout, by accounting for factors such as time of day, new vs repeat visitors and tenant vs local behaviors.
By comparing data from this event against previous deployments, Meshh was also able to report on visitor behaviour differences across multiple events.
What Our Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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Contact us today to learn more about how our spatial analytics solutions can benefit your business.
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