Analytics
Bose
Experiential Tour Mesaurement
The Challenge
Bose’s launch campaign for their new Frames range of sunglasses with built-in speakers, comprised an 80 location tour of the US to connect with surf and snow markets.
Bose were keen to establish consistent reporting metrics to understand which location drove the most exposure for the brand, identify where they generated the most engagement and understand how successful the tour had been against their KPIs.
Implementation
Meshh sensors were installed in the two activation trucks prior to setting off on their journeys across North America, enabling the Bose team to simply turn up at each location and instantly track visitor behaviour.
Insight & Actions
Meshh enabled ROI comparisons across the multi leg tour, providing real-time access to event data – to evaluate event & brand ambassador performance.
This simplified post event reporting, freeing up the account management team to work on optimising future location selections and making programming improvements.
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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