The new UK data standard
Our head of insights and analytics, Nick Child, shared his thoughts in the January 2023 edition of Hospitality & Events North Magazine on what changes can be expected, the shift in users’ understanding of their data and what the final Act may mean for the industry.
Composing the Metaverse
Our CEO, Caroline McGuckian and Jack Jacob, MD and founder of Partnership Network Events (PNE) joined Event Industry News podcast host James Dickson to take a look at all things Metaverse; is it real, does it have a purpose and how will it affect the live events industry.
We are thrilled to announce that our CEO, Caroline Mcguckian will be one of the panellists for an Event Tech Live virtual session alongside Greg Morris, Research Director at Nielsen Sports & Entertainment and Jake Pryszlak, Insight Manager at SailGP where they will be discussing the subject of “Embrace the new norm for data – ignore it at your peril!”
Communications agency Dentsu Creative has chosen spatial analytics specialist, Meshh, to deliver the data and analytics for the NIVEA SUN and Cancer Research UK summer tour this year. The tour, which began on June 25, 2022, will reach 13 places in the UK including the Commonwealth Games in Birmingham and Camp Bestival in Shropshire before ending in August.
Should measurement belong to the asset?
In “The State of Sponsorship”, a recent report online, Adam Mitchell, CEO @ SponsorPulse, brought some interesting trends and observations about the sponsorship industry to light, not least the perceived good health of the sector from within, and solid public recognition that sponsorship has positive effects on brands.