Analytics
Advertising Week
Event Partnership Measurement
Challenge
As part of a broader partnership, Meshh were tasked with measuring visitor behaviour at Advertising Week New York and delivering insight to improve and enhance future events.
Implementation
Meshh deployed 30 sensors across the flagship Advertising Week event, covering the main entrance, stages, sponsored lounges and networking areas, in order to analyse visitor behaviour patterns.
Insight & Actions
Analysis revealed which speakers had the highest engaged attendance helping to optimise future schedules.
Sponsors and partners were provided with feedback on visibility and engagement with their brands, to encourage future investment.
Advertising Week now have behavioural data in their sales armoury to assist with pitching to new sponsors.
What Our
Clients Say
Meshh has provided invaluable insight into our business needs time and time again, helping us make informed decisions. As a client for over six years, we’ve experienced their unwavering support across numerous events in our global network. They consistently go the extra mile to deliver quality service.
Meshh has brought our ability to capture event insights to the next level. We can now determine the success of our brand activations using data collected from audience patterns and have moved away from relying solely on lead capture
The metrics and insights Meshh provide are invaluable to our client experience. They consistently provide expert analysis through accurate insights and leverage the power of storytelling through data. Their product quality and exceptional customer service consistently puts them above other competitors in the data tracking field.
Partnering with the Meshh team has been an exceptional experience. Their collaborative approach and commitment to developing tailored solutions for our clients highlights their dedication and passion to their service offering. Their ability to clearly explain the nuances of the technology and reporting provides confidence and reinforces their role as a trusted partner.
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