Spatial intelligence specialist Meshh is pleased to announce a multi-year agreement with the South Australian Motor Sport Board (SAMSB) to deliver spatial analytics at the VAILO Adelaide 500, and build upon the successful partnership established in 2023, during which Meshh’s technology provided valuable insights into spectator movement.

The 2024 VAILO Adelaide 500, November 14-17, is the 25th year of this iconic and much awarded event. Beyond the thrilling Supercars Championship deciding races, this year’s event also features NAPA Speedway, Sprintcars in the City, and the Fox Australian Supercross Championship. With the expansion of the event footprint and activities, SAMSB is committed to maximising fan engagement and measuring its impact for future events.

“Meshh’s spatial analytics provided us with invaluable insights from last year’s VAILO Adelaide 500,” said Chantelle McIlroy, entertainment & activations manager. “Its post-event report measured and provided insights into fan behaviour and movements in precinct. This year, we’re leveraging Meshh’s technology to gain deeper insights into fan interactions with both on-track and off-track activities, including partner activations and movement patterns.”

Meshh’s anonymised sensor network will capture spectator movement data throughout the event space. This data is then translated into actionable insights, enabling SAMSB to understand how spectators move around the venue. This will inform strategic decisions relative to precinct layout and design, including facilities, activations, and entertainment. It will also help SAMSB enhance partner relationships by measuring engagement with commercial partner activations to inform and maximise return on investment.

Andrew Stone of Meshh said, “The VAILO Adelaide 500 is a world-class event, and we’re proud to provide SAMSB with data-driven insights to inform strategic decisions and deliver a premium experience for fans.”

“Meshh’s spatial analytics is revolutionising the way major events measure success. By capturing data on spectator behaviour, event organisers can optimise their offerings, maximise revenue opportunities, and create a truly engaging experience for visitors,” added Stone.