Unpacking the power of Passive Data

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Unpacking the power of Passive Data

Customers and prospects are becoming increasingly aware of the value of their data, so it’s vital for marketers to find new methods to capture customer information. More and more companies are now pursuing first-party data, but is this the only option?

Our general manager of operations, Andrew Stone, will be ‘Unpacking the power of Passive Data’ at Marketing Live, with the help of Chris Toward, managing director at The Shift Corp,  at the International Convention Centre Sydney (ICC Sydney), March 21, 2023.

At 11:30 am, Andrew and Chris will take to the Data, Analytics & Measurement conference area for their presentation: “Beyond First-Party Data: Unpacking the power of Passive Data”. In this fireside chat, the pair will explore data collection mindsets and ways to collect and interpret data and share success stories with impressive results!

We will also showcase our consumer engagement and behaviour technology throughout the show at stand 531, allowing attendees to learn more about how spatial analytics can fit into their marketing plans and how the data can deliver more immersive customer experiences.

For more information on the days’ schedule and to register for your free place, check out the Marketing Live website – www.mktg.live