September 29, 2020.
It’s almost a year on from when Meshh were at Advertising Week New York measuring visitor behaviours, we wanted to share this infographic revealing some of the key insights we captured during the partnership last year.
Meshh deployed analytics sensors across the flagship Advertising Week event at the AMC Center in New York’s Upper West Side. Stages, sponsored lounges and networking areas were covered, in order to analyse visitor behaviour patterns.
Key insights included:
- Total visitors, dwell times and their repeat behaviours
- Sponsors and partners feedback on exposure and engagement at their activation
- Analysis of popular speakers and which had the highest attendance with the longest dwell times, which was leveraged to optimise future schedules.
- Comparison of arrival times in relation to the event schedule