July 17, 2020.

 

As venues have cautiously started to reopen, so have longer term strategic planning conversations, RFIs and briefs for brand activities.  Leading into the weekend, here’s a brief snapshot of what we’re seeing and hearing.

 

With many conferences with physical attendance pushing to 2021, AI-Everything in Dubai is one we're excited for,  rescheduled for March 2021. You can catch up on virtual content on their website in the meantime.

 

When the infection rate stays below 10 for 3 months , we can look forward to live music events  like this at the Sandstone Point Hotel outside of Brisbane in Australia.

 

Until then... the Drive-In is trending in a big way… and a safe bet for getting out, but staying safe!  Here’s our favorites;  Live Nation (St Louis, Nashville, Indi), TriBeCa Film Fest (NY, CA, TX). Kilburn Media partnering with Brookfield (TX, MN, NJ).

 

The Drum held a session with Neustar on the Agile Marketing, Analytics Agility and using data to make decisions to optimise against your KPIs in digital marketing - a conversation that resonated with us as we see a trend in our clients across events, Conferences, CRE and experiential, who are all planning on returning with an increased level of analytics in their measurement methodology.