July 17, 2020
As venues have cautiously started to reopen, so have longer term strategic planning conversations, RFIs and briefs for brand activities. Leading into the weekend, here’s a brief snapshot of what we’re seeing and hearing.
With many conferences with physical attendance pushing to 2021, AI-Everything in Dubai is one we're excited for, rescheduled for March 2021. You can catch up on virtual content on their website in the meantime.
Until then... the Drive-In is trending in a big way… and a safe bet for getting out, but staying safe! Here’s our favorites; Live Nation (St Louis, Nashville, Indi), TriBeCa Film Fest (NY, CA, TX). Kilburn Media partnering with Brookfield (TX, MN, NJ).
The Drum held a session with Neustar on the Agile Marketing, Analytics Agility and using data to make decisions to optimise against your KPIs in digital marketing - a conversation that resonated with us as we see a trend in our clients across events, Conferences, CRE and experiential, who are all planning on returning with an increased level of analytics in their measurement methodology.