Tishman Speyer – Rockefeller Center

RESEARCH

Tishman Speyer
Rockefeller Center

HOliday Visitor Experience Survey

CHallenge

Connect with Rockefeller Center visitors to gain insight into their on-site experience, how that compared to their experience at other NYC tourist attractions and determine individual visitor sentiment.

implementation

Meshh installed a closed Wi-Fi network to deliver rich media surveys direct to visitors’ personal devices, attracting in-the-moment responses, without using mobile data or existing Wi-Fi bandwidth. Meshh delivered against their targets with 50% less brand ambassadors and 35% less days than previous years’ methodology.

INSIGHTS & ACTIONS

  • Survey was able to help key in on what encouraged people to visit Rockefeller Center in the first place
  • Provided insight into difference in retail appetite between age groups
  • Combined with Quantitative Analysis, TS used results to adjust and improve resources allocation, staffing and marketing spend