As the world’s leading provider of technology to the oil and gas industry, Schlumberger have a substantial budget to exhibit at conferences and events worldwide to connect with prospective clients and stakeholders alike.
As such, they were looking for a way to measure which events have the most impact for the brand.
Meshh have worked with Schlumberger across two exhibitions, using Analytics sensors to measure overall visitor behaviour at the stands, whilst understanding which zones are the most popular.
Our easy to deploy sensors have enabled Schlumberger’s on-site teams to deploy the sensors themselves, in both Houston and Norway.
Schlumberger now have a reliable solution for determining ROI at the events they exhibit at, providing them with deep insight into:
- most popular times and days for each event
- percentage of event attendees exposed to their brand
- how many delegates interact with the stand and its ambassadors