Google Pixel

RESEARCH

Google Pixel

Brand Perception survey

challenge

Live Nation + Google wanted to connect with festival attendees at the Google Pixel activation to gain insight into the brand, consumer experience, competition and propensity to purchase.

implementation

Meshh developed and delivers a branded survey for Google Pixel which consumers could complete on their personal smart phones –attracting in-the-moment responses.

RESULTS

  • The Google Pixel team was able to better understand how their target audience felt about the brand
  • Developed a better understanding of how the physical activation shifted perceptions within their target demographic